Etisalat unveils mobile packages for SMEs

Etisalat eyes burgeoning demand from UAE's SME sector with new packages

Tags: Emirates Telecommunications Corporation InternationalUnited Arab Emirates
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Etisalat unveils mobile packages for SMEs Etisalat said Samsung’s Galaxy S4, BlackBerry's Q10 and Apple’s iPhone 5 are available with the plan for the first month.
By  Roger Field Published  May 7, 2013

UAE telco Etisalat today launched four mobile packages tailored for small to medium sized enterprises (SMEs) in the country.

The new "Business Ultimate" plans are available at AED99, AED199, AED399 and AED999 and consist of local and international calls, SMS, local data and smartphones at zero upfront cost. Etisalat said that Samsung's Galaxy S4, BlackBerry's Q10 and iPhone 5 are available with the plan for the first month. The cost of the smartphones is added to each monthly payment, allowing subscribers to take the device with no upfront cost.

The new packages are part of an effort by Etisalat to tap the huge SME market. Speaking at the press conference to launch the packages, Abdulla Ebrahim Al Ahmed, SVP, business solutions, Etisalat, pointed out that SMEs represent more than 90% of businesses in the UAE.

"The Business Ultimate plans are designed to offer businesses better network coverage, calling and messaging values which are top priorities while choosing a service provider today. The packages are transparent providing these users offerings which are required for the long term growth of the organisation," he said.

John Lincoln, SVP, business marketing, Etisalat, added that the top priority of SME customers is to lower expenses, economise international calling and gain access to the latest devices to increase productivity.

The basic Business Ultimate package for AED99 includes 130 minutes of call and international calls each, 130 SMS and 130MB of local data. International calling add-ons start at 50 fils per minute on a per-second billing basis. Customers can also chose from multiple add-on options based on their usage patterns. For example, additional data can be added starting at AED60 for an additional 1GB.

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