Nokia reigns in UAE mobile phone market: TRA study
Finnish manufacturer yet to crack smartphone segment
Apple and Samsung may command the technology headlines, but struggling handset maker Nokia retains the mantle of most popular mobile phone brand in the UAE.
The UAE's telecoms regulator, the TRA, has published a review of the nation's most popular mobile phone handsets. Investigating the current state of the market, the study identifies the market share of mobile phones in the UAE by manufacturer, model and operating system.
According to the report, 50% of the handsets registered on networks in the UAE were manufactured by Nokia. This is followed by Blackberry (10.7%), Samsung (10.7%), Apple (8.4%) and Sony Ericsson (1.5%). The report also shows that the most commonly used mobile handset models are the Nokia 1280 with a 3.08% market share of all mobile handsets registered on networks in the UAE, followed by iPhone 4S (2.93%), Nokia X1-01 (2.9%), Nokia E5 (2.61%), iPhone 4 (2.58%) and the Samsung SIII (2.11%).
In terms of smartphones, iPhone 4S is the most popular smartphone in the UAE, followed by iPhone 4, Samsung SIII, iPhone 5, Blackberry Bold 9900 and Blackberry Bold 9780.
The study also showed that the most commonly used mobile handset operating system in the UAE is currently Symbian with 50% market share, followed by iOS (13.8%), Blackberry (10.7%) and Android (10.4%).
H.E. Mohamed Nasser Al Ghanim, director general, TRA said: "The report provides an interesting snapshot of the UAE's mobile handset market share which has very distinct characteristics in terms of consumer adoption. It also reflects a dynamic ecosystem in which both feature phones and smartphones are emerging as the future growth engines of the telecommunications industry."