Cisco to beef up Cloud Program for resellers
Networking solutions vendor to help resellers sell its cloud offerings in the Middle East
Networking infrastructure solutions major Cisco, has revealed that it is beefing up its efforts in the cloud space in the Middle East to help reseller partners sell its cloud-based services in the region.
The initiative, which is part of Cisco's global Cloud Enablement Services Program, aims to empower channel partners that want to build, provide or resell the vendor's cloud offerings in the Middle East region.
Bruce Klein, senior vice president, Worldwide Partner Organisation at Cisco, said over the past 12 months, Cisco has continued to focus its efforts on a solutions approach to market.
Klein said part of this approach and strategy has centred on helping partners to transition from selling Cisco hardware to embracing cloud-based offerings and services. "The Cloud Enablement Services Program has already been launched globally. Through this initiative, we are engaging with Cloud Builders, Cloud Providers and Cloud Resellers," he said.
Klein explained that most of the partners in the Middle East have shown interest in reselling our cloud-based offerings. "Although the cloud programme is currently running and we have a great offering for Cloud Builders and Cloud Providers, partners here in the Middle East have told us to beef up our efforts on the reselling side of the programme," he said. "We have taken heed of their request and will be enhancing the programme to cater to those reseller partners interested in growing their business by reselling our cloud services thereby earn recurring revenue."
Klein said in addition to boosting the Cloud Enablement Services Program in the Middle East, Cisco under his organisation is also creating an ISV and developer programme that will also be rolled out in the Middle East region later this year. "We want to attract developers and ISVs from the region to develop new solutions on our platform. All these initiatives are part of a wider push to enable partners to develop expertise through a solutions approach to reselling our products," he said. "We want to help partners make the transition from selling Cisco hardware to providing cloud-based offerings and services that earn their businesses the much-needed recurring revenue."
He said Cisco is also looking at significantly increasing its investment in the mid-market space through the Partner-Led Program. "Our partners will see a lot of enhancements in this segment as we want to grow our share in the mid-market sector," he said.
Klein said Cisco will continue to emphasise the importance of training, certification and partner specialisations.