Samsung launches flagship Galaxy S 4 in UAE
Regional market set for official launch on 27 April
South Korean smartphone market leader Samsung Electronics last night announced the availability of its fourth-generation Galaxy S smartphone, the Galaxy S 4, in the UAE, at a gala event in the Armani Hotel, Burj Khalifa, Dubai.
Consumers will be able to buy the Galaxy S4 from all major retail outlets from 27 April.
The S 4 was developed for the shrinking premium consumer market. Samsung hopes the gimmick-laden handset will attract enough consumers to take it to the next product cycle, which could see the smartphone maker abandon Android in favour of the open-source Tizen OS.
The new handset is crafted with a larger screen size and battery, and a minimised bezel, housed in a 130g, 7.9mm body. At launch, two colour options will be available - Black Mist and White Frost - with a variety of additional choices to follow later this year.
"With the launch of the Galaxy S 4, Samsung is continuing to enhance the way that people live by offering the best-in-class hardware and the most advanced software to provide a true life companion for consumers in the region," said Hayssam Yassine, head of Telecommunications Group at Samsung Gulf Electronics.
"Following the successful Galaxy S series, this phone is yet another great proof point of people-inspired innovation. At Samsung we'll never stop pursuing innovation conceived by people, so we can inspire them in return."
While Samsung makes no mention of the S 4's onboard processor, online media sites report that the device will be powered by a Samsung-built eight-core Exynos 5 Octa processor, running at 1.6GHz. According to the reports all markets outside the US market will have access to the eight-core S4 models, where the American market will have to make do with a Qualcomm Snapdragon S 4 Pro 1.9GHz chip.