Etisalat Misr announces Intel-based smartphone

Etisalat-branded Android handset said to be first for Intel in Middle East

Tags: EgyptEtisalat MisrIntel Corporation
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Etisalat Misr announces Intel-based smartphone The handset is targeted at the growing number of smartphone buyers in the Middle East.
By  Stephen McBride Published  April 23, 2013

Intel Corporation and Etisalat Misr have announced the launch of the Middle East's first smartphone with Intel Inside, the new Etisalat E-20.

The E-20 is targeted at the growing number of smartphone buyers in the Middle East and North Africa region, with Egypt alone recording more than 91m subscribers and a mobile penetration figure that has reached 116.94%. According to the Egyptian Ministry of Telecommunication & Information Technology (MCIT), current represents an annual growth rate of 14.19% compared with 2011.

The E-20 handset will be available at all Etisalat stores across Egypt, and is equipped with an Intel Atom Z2420 processor with Intel Hyper-Threading technology that is said to achieve speeds of up to 1.2 GHz.

"The powerful device offers consumers fast Web browsing, impressive multimedia capabilities and a great Android applications experience," Etisalat said in an emailed statement.

"The Intel Atom Z2420 processor brings Intel's classic product strengths and impressive performance to the value segment of the smartphone market.  It enables a smooth and responsive user experience, which includes support for1080p HD video capture, and a camera with advanced imaging capabilities, including burst mode that allows people to capture seven pictures in a second in 5-megapixel quality."

"Our new E-20 Smartphone is yet another breakthrough for Etisalat Misr as a market leader in offering the latest technology to its customers" said Saeed Al Hamli, chief executive officer, Etisalat Misr.

"We always strive to partner with the best, and this is why we chose Intel to provide this superior processor for our phone. We are optimistic about this partnership, and believe it will be fruitful for both of us".

"We are delighted to partner with Etisalat Misr to bring the first smartphone with Intel Inside to Egyptian consumers," said Mike Bell, vice president and general manager of Intel's Mobile and Communications group.

"The new handset will extend the rich capabilities and benefits of Intel technology to more smartphone users around the world and we believe that Egyptian consumers will welcome the overall value and functionality of the device."

"Today's announcement builds on Intel's growing device portfolio worldwide." said Aysegul Ildeniz, Intel regional director of the Middle East, Turkey and Africa.

"Intel has been collaborating with customers from around the world to address the growing demands of consumers seeking smartphones with higher performance capabilities, which is why we are so excited to introduce the first Intel-based smartphone in Middle East and North Africa region with Etisalat."

The handset features a 3.5-inch touch-screen display, support for FM radio and an expandable memory slot. It also includes HSPA+ modem support with Intel's XMM 6265 modem for global roaming.

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