Emiratisation goes digital with new job portal

Careers UAE event organisers launch recruitment site for UAE nationals

Tags: Dubai World Trade CentreUnited Arab Emirates
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Emiratisation goes digital with new job portal The portal is intended to capitalise on the emerging tech-savvy generation of Emirati job seekers.
By  Stephen McBride Published  April 23, 2013

The organisers behind recruitment show Careers UAE have announced the launch of jobs.careersuae.ae, a job portal designed to accelerate the pace of Emiratisation (the recruitment of UAE nationals).

The portal works much like other regional sites such as Bayt and GulfTalent, but encourages the participation of UAE national candidates. A number of companies have already indicated a willingness to post vacancies on the portal in the coming weeks.

With 14m mobile phones in operation in the UAE, according to the latest Telecommunications Regulatory Authority (TRA) figures, the vast majority of young people frequently use mobile phones as well as  tablets to access the Internet. Careers UAE Exhibition believes the surge in Internet usage presents the ideal platform for the launch of the portal.

The Web-based recruitment drive comes against the backdrop of Careers UAE 2013, which is being organised and hosted by Dubai World Trade Centre (DWTC) from 30 April to 2 May. The event is to be held under the patronage of His Highness Sheikh Mohammed bin Rashid Al Maktoum, vice president and prime minister of the UAE and ruler of Dubai.

The 13th edition of Careers UAE coincides with the Year of Emiratisation, and is expected to bring Emirati graduates and job seekers in contact with a range of exhibitors. The event's partners include Al Futtaim, Bayt.com, Commercial Bank of Dubai, First Select, Go Glocal, Higher Colleges of Technology, National Bank of Abu Dhabi, the Presidential Guard, Tanmia, UAE University and Zayed University.

Prospective employees will be able to examine opportunities in sectors such as banking, telecommunications, ICT, transportation, trade, oil & gas, hospitality, recruitment and education. Meanwhile, the job portal will seek to replicate the event by connecting job seekers with companies that match their career aspirations.

"We are witnessing a young generation of tech-savvy Emiratis who are very active on social media and cyberspace as a whole," said Asma Al Sharif, manager, Careers UAE Exhibition at DWTC.

"They seek maximum convenience in minimum time. Therefore our job portal will empower them to quickly and easily navigate through a world of opportunities, and find jobs that are in sync with their career ambitions. The exciting thing for applicants is that each day potentially offers something new, because new companies and new vacancies will be regularly added.

"Following this launch initiative we aim to build on the interest we have received so far, by constantly attracting more employers to post jobs for locals online. As more companies come on board the portal, its reputation will grow and other companies will also be motivated to participate and make our portal their preferred recruitment interface."

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