Is this the Apple iWatch killer?

Italian-made i’m Watch claims market momentum

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Is this the Apple iWatch killer? The i’m Watch has all the hallmarks of elegance an functionality, but does it have what it takes to take on the might of Apple and Samsung?
By  Stephen McBride Published  April 16, 2013

When looking for a challenger for Apple's fabled iWatch, perhaps it is unremarkable that it can be found in the home of chic: Milan, Italy. Perhaps more surprising is that the i'm Watch has been around for two years.

Check out our gallery of the i'm Watch.

The device, which its manufacturer claims is protected by three international patents, is referred to as a "smartwatch", capable of the basic time-telling functions one would expect, but also stocked with a range of Android-powered features delivered by interacting with smartphones. The i'm Watch can receive calls, text messages, e-mails, notifications, music, weather reports, photos and other content, including the new i'msport app that can be used to monitor workout sessions.

According to i'm Watch patent-holder i'm S.p.A., the idea originated with engineer Manuel Zanella and designer, Massimiliano Bertolini as far back as 2011 and the product has been growing in popularity ever since.

"We have patented our intellectual property, as we knew this was bound to be a worldwide success," said Zanella.

"Our patents also represent protection for our team of very young, Italian engineers, developers and designers, who have been working with us at this exciting and history-changing project at our premises in Vicenza, what we love to call the Technology Valley of the North-East."

"Knowing that large, international, smartphone producers are working at similar products as ours, makes us really proud, because that means they deem our Italian technology as a new business frontier," added Bertolini.

"Multinational companies have already a consolidated consumers' market, which will fit even better with the smartwatch concept; i'm S.p.A. does not fear the competition and is honoured by the fact that this little jewel of leading-edge technology has been made in Italy."

Check out our gallery of the i'm Watch.

2226 days ago

Oh dear... please... lets not destroy the watch now. Dont want to have to start charging our watches each day as well.

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