Epson opens first Saudi office

Riyadh operation hoped to be foothold in Gulf’s biggest market

Tags: Epson Corporation ( Arabia
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Epson opens first Saudi office Taba: Saudi Arabia’s technology sector has been witnessing steady growth in recent years.
By  Stephen McBride Published  April 15, 2013

As part of its growth and expansion plans in the Middle East, Epson today announced the opening of its first office in the Kingdom of Saudi Arabia, located in Riyadh's Al Olayya Street.

The new office was inaugurated by Hiromi Taba, president, Epson Europe. Also present were Jean-Marie Lacroix, vice president, Sales, Emerging Territories (CISMEA), Epson Europe and Khalil El-Dalu, general manager, Epson Middle East.

"The Saudi Arabian market is vital to Epson's ambitious expansion goals in the Middle East, and being the biggest market in the region it was imperative that we have a strong presence in the kingdom," said Taba.

"Saudi Arabia's technology sector in particular has been witnessing steady growth in recent years and with the opening of our office in the country we aim to take our commitment to deliver top-quality technology solutions that specifically address customer requirements, to a whole new level.

"Our new office in Riyadh enables Epson to get closer to our customers and offer them an excellent standard of pre- and post-sale services, which are critical aspects of today's dynamic market environment. Our plan for the Saudi market revolves around a balanced focus on both the corporate and consumer segment, although the educational sector will receive particular attention given the government's major emphasis on this sector in recent years.

"Moreover, the opening of our Saudi office will also be strategically significant as we constantly strive to introduce latest technologies and as we pursue our target of sustaining our market-leading positions in key product categories such as projectors, dot-matrix printers and system devices." 

Epson also revealed that it would be appointing more Saudi Arabia-based channel partners into its partner programme, which aims to reward partners for their consistent performance.

Epson's new office in Riyadh, which will be equipped with the latest products from all categories to facilitate quick demonstration and training, will also provide strong sales and marketing support to customers and the channel.

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