BlackBerry 10: The safe option for enterprises?

Khaled Kefel, senior country director, Saudi Arabia at BlackBerry, explains the security benefits of the new enterprise platform

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BlackBerry 10: The safe option for enterprises? Khaled Kefel from BlackBerry says that the BlackBerry workspace is fully encrypted and fully secure.
By  Georgina Enzer Published  April 26, 2013

Khaled Kefel, senior country director, Saudi Arabia at BlackBerry, explains the security benefits of the new enterprise platform.

What makes the BlackBerry 10 platform a better option for enterprises when compared to Android or iOS?

We’ve been in the device management business for over 10 years and we offer a secure, manageable and cost effective solution that organisations can definitely trust.

BlackBerry 10 smartphones will be managed on the BlackBerry Enterprise Service 10 (BES 10), which is BlackBerry’s new enterprise mobility management solution. With BES10, we are giving businesses a cost-efficient and industry leading secure, reliable and scalable solution that consolidates the management of smartphones and tablets running BlackBerry and PlayBook OS, as well as Android and iOS. No other mobile device management (MDM) vendor manages more devices than BlackBerry.

We are also supporting the consumerisation of IT through BES 10’s BlackBerry Balance feature for BlackBerry 10 smartphones, which offers separation of work and personal data. Personal apps and information are kept separate from work data, and customers can switch from their Personal Space to their Work Space with a simple gesture on the BlackBerry 10. The Work Space is fully encrypted and secure, enabling organisations to protect their content and applications, while at the same time letting employees get the most out of their smartphone experience for their personal use.

Can you describe the new security enhancements and how these protect the enterprise better than previous versions?

BlackBerry is the gold standard for secure end-to-end mobility. Security is built into the BlackBerry DNA and that is why BlackBerry 10 and BES10 were FIPS certified before launch.

BES 10 ensures end-to-end data encryption provides protection and assures employees of their privacy and freedom with features like BlackBerry Balance. We’ve also supported protection against unauthorised devices accessing corporate assets and prevent data leakage. By creating a single outbound port for all communications, there is no need for additional VPNs.

With BlackBerry Balance, IT organisations have the ability to segment and control work data on the device, without having to ‘lock down’ the BlackBerry 10 platform capabilities.  This provides CIOs with the trusted end-to-end BlackBerry security model, and enables users to use the work and personal BlackBerry 10 features they want, without circumventing IT, or sacrificing any functionality.

Many analysts have said that BlackBerry 10 is the make or break for BlackBerry; what would you say to this?

We’re confident BlackBerry 10 will succeed. Since our global launch across six cities, including Dubai here in the Middle East, we have had a fantastic response for our BlackBerry Z10 smartphone. We are building a new, seamless customer experience and partnering for success with customers, developers and carriers. Consumers and enterprises are excited about our re-designed, re-engineered, and re-invented BlackBerry platform.

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