Apple, Yahoo discuss stronger iPhone ties: WSJ

Insiders raise possibility of tighter bond in apps space

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Apple, Yahoo discuss stronger iPhone ties: WSJ Yahoo needs to make its presence felt in the mobile arena. (Getty Images)
By  Stephen McBride Published  April 10, 2013

Apple Inc and Yahoo! Inc are in talks to tighten their collaboration, the Wall Street Journal reported.

While not naming the representatives involved in the discussions the WSJ cited two sources as saying possible deals included a broadening of Yahoo! News' content on Apple's devices.

The duo already co-operate on Apple's voice-activation app Siri and Yahoo! weather and finance apps are preloaded on iPhones.

Yahoo! CEO, Marissa Mayer, who came to the company from a senior executive role at Google, has made it clear that Yahoo! must find a way to thrive in the mobile segment. The company's acquisition last month of Summly and its current talks with the Cupertino-based iMaker illustrate that an apps- or service-centric approach is the only road open to a player without a handset, OS or app store to offer.

WSJ also suggested that Yahoo! might feed Apple's Web search, but with Yahoo! locked into partnership with Microsoft Corp over its Bing-powered search backend, and Apple tied to Google on search, a partnership involving that particular service may be unlikely.

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