DWTC stresses e-learning ahead of GITEX Shopper Spring

Consumer fair organiser hails classroom innovations

Tags: Dubai World Trade CentreJacky's ElectronicsJumbo ElectronicsUnited Arab Emirates
  • E-Mail
DWTC stresses e-learning ahead of GITEX Shopper Spring Tech retailers see the education market as a growing opportunity.
By  Stephen McBride Published  April 2, 2013

Dubai World Trade Centre has stressed the importance of the use of technology in the education sector amid the run-up to GITEX Shopper Spring 2013.

Governments across the region are driving initiatives in the education sector that are bringing a technological approach to classrooms and teaching. One example, said DWTC, is the AED1 billion Mohammed bin Rashid Smart Learning Initiative launched last year as part of the UAE Vision 2021 that is intended to transform classrooms as well as integrate teachers, students, parents and administrators into a single e-platform.

Exhibitors at GITEX Shopper Spring 2013 will be offering a range of deals on the latest tech products, gadgets and accessories now becoming as common in the classroom as pencil cases and rulers used to be.  Taking place at DWTC from 3 to 6 April 2013, the four-day show takes place during school spring break to offer students, parents and educators the best opportunity to "stock up on the learning tools of today", said DWTC.

"Technology has now become an integral part of education and learning, whether in or out of the classroom, and with tech products that are both specialised and general parts of our everyday lives," said Trixee Loh, senior vice president, DWTC, organiser of GITEX Shopper Spring 2013.

"GITEX Shopper Spring offers students and parents the chance to find the best products and great prices, and enjoy some great entertainment at the same time from our power retailers and brands."

Particular trends being recognised by power retailers in the region include the use of tablets in classrooms and at home. Ashish Panjabi, COO of Jacky's Electronics explained: "The use of tablets in K12 education has enabled more interactivity in the learning process using tools that are readily accepted by kids today.  The introduction of Windows 8 in November last year has also encouraged the use of touch-screen laptops and hybrid devices, with education apps relying on tools most instinctive for the youth of today.

"From our stand at GITEX Shopper Spring next week we will showcase a wide range of tablets from established brands such as Apple, Samsung, Lenovo, Asus and Microsoft, as well as OEM brands in the budget segment like HCL, Prestigio, Eurostar and Touchmate.  In terms of touch-screen Windows 8 laptops and PCs, visitors can also scoop up special deals on products from HP, Acer, Lenovo, Dell, Asus, Toshiba and Samsung." 

Nadeem Khanzadah, head of Retail at Jumbo Electronics commented:  "Books have been replaced with tablets in the classrooms, and many training institutes and higher education providers make it absolutely compulsory to include technology in the classroom. Students are also now connected via smartphones both socially and academically." 

The power retailer will also showcase a comprehensive range of tablets at GITEX Shopper Spring.

Add a Comment

Your display name This field is mandatory

Your e-mail address This field is mandatory (Your e-mail address won't be published)

Security code