Retailers roll out deals at GITEX Shopper Spring

Four-day consumer tech fair promises launches, bargains, giveaways and more

Tags: Apple IncorporatedBlackberry (www.blackberry.com)Dell CorporationDubai World Trade CentreNokia CorporationUnited Arab Emirates
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Retailers roll out deals at GITEX Shopper Spring The region’s retail chains are preparing to launch a number products and promotions at GITEX Shopper Spring.
By  Stephen McBride Published  April 1, 2013

Power retailers and international brands are planning a range of discounts and deals at the all-new GITEX Shopper Spring 2013, which kicks off this Wednesday.

Running from 3 to 6 April 2013 at Dubai World Trade Centre, the four-day festival will feature a number of global consumer IT and electronics brands, all of which will be competing to offer enticing deals on the latest gadgets in addition to launching new products for regional markets.

With exclusive show offers on more than 30,000 different products as well as bundled deals and launches, the region's largest consumer IT and electronics show is hoping to build on October 2012's improved footfall.

"We will be launching our first tablet in the Middle East, the XPS10, during GITEX Shopper Spring," said Pearce Clune, marketing director, EMEA Product Strategy at Dell.

"Powered by Microsoft Windows RT and dual-core ARM architecture, the XPS10 is designed for mobile professionals, delivering a tablet experience that enhances work and personal productivity."

"GITEX Shopper Spring gives us another opportunity to get closer to our customers and give them the BlackBerry experience," said Chris Corsi, country director, UAE, Oman, Pakistan at BlackBerry.

"Among our smartphones that will be showcased at the show will be the BlackBerry Z10, and to make our customers' visit to GITEX Shopper Spring even more memorable, we will have a number of gifts to give away; more than 100,000 apps available for BlackBerry 10; a time shift photo booth that features the best of our technology, as well as a typing challenge."

Regional distributors and retailers, including E-City, E-Max, Jacky's Electronics, Jumbo Electronics and Sharaf DG will all be running exclusive special promotions and product launches during GITEX Shopper Spring. Visitors can expect deals on the BlackBerry Z10, iPhone 5, Nokia Lumia range, iPad Mini, Windows 8 laptops and large-screen Smart TVs.

Neelesh Bhatnagar, CEO of Emax said: "GITEX Shopper Spring 2013 offers the perfect platform for us to launch a large number of technology products which could revolutionise the way we work and play. The most anticipated of these are the new Nokia handsets, the Lumia 520 and the Lumia 720. Shoppers can also look forward to more products in the imaging, personal computing, gaming and 3D category from leading brands. In addition to this, we are offering up to 70% off on select products."

"Technology is reshaping our lives," said Trixee Loh, senior vice president, DWTC, organiser of GITEX Shopper Spring 2013.

"It allows us to connect and communicate more easily, improves our work efficiency and offers exciting entertainment possibilities. GITEX Shopper Spring 2013 is the perfect one-stop-shop destination to discover the latest products to improve your leisure time, home, workplace or school at the best possible prices."

In addition to bargains on offer at retailer stands, millions of dirhams worth of prizes will be up for grabs with promotions, ‘Visit & Win' raffle prizes, gift vouchers, giveaways, and a 2013 MINI Cooper to be won every day of the show.

Among the retailers giving away prizes is One Mobile, which is offering AED2.5 million in gifts to complement its array of promotions and offers. E-City will also offer a unique "One Gadget for One Dirham" promotion game show, giving customers the chance to win the latest gadgets and consumer electronic products.

GITEX Shopper Spring 2013 will take place from 3 to 6 April at Dubai World Trade Centre and will open from 11am to 11pm daily.

Tickets are priced at AED15 per person and are available at the venue and at select EPPCO, ENOC and ZOOM outlets. Entry is free for children under the age of five.

The latest GITEX Shopper information can be found at www.gitexshopperdubai.com.

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