OMA Emirates announces upgrade to card solution

Adds Al Hilal Qibla card to portfolio

Tags: OMA Emirates (www.omaemirates.com)United Arab Emirates
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OMA Emirates announces upgrade to card solution Sangal: We work with relevant industries to play an active role in their ongoing growth initiatives.
By  ITP.net Staff Writer Published  March 31, 2013

Payment industry technology specialist OMA Emirates today announced an upgrade in its card personalisation solution to emboss and encode customer information instantly at the time of card issuance.

The new system has been integrated into Abu Dhabi-based Al Hilal Bank's Qibla Credit Card, which is embedded with a digital compass to locate the Qibla direction that must be faced while performing Salah.

Personalised cards are being increasingly used for specialised services and loyalty schemes. While ensuring that end users are provided with exclusive cards, businesses can also utilise card usage data for a wide range of marketing and sales activities, and, to analyse future trends in products and services, said OMA.

"At OMA Emirates we believe that we must work hand-in-hand with relevant industries that utilise card plastics and endeavour to play an active role in their ongoing growth initiatives," said Niranj Sangal, group CEO, OMA Emirates, Solution Gulf.

"Our in-house EMV technical teams constantly upgrade their knowledge and are a part of the ever changing industry advancements. It allows our customers the flexibility to choose our services and help them to effectively improve customer service.

"Our priming device that was customised to enable us to personalise cards with ease has provided us the opportunity to be a part of the prestigious Qibla Credit Card introduced by Al Hilal Bank. A first of its kind, the card provides an exclusive prayer tool for the card holders and reflects the unstinted progress that is demonstrated by Islamic banking, which has been growing at an exceptional pace."

OMA Emirates uses technology such as its perso (personalisation) machine to help in speeding up the personalisation system with instant embossing and encoding of cards that follow EMV security and design standards. The company's card issuance solution is built on an open platform enabling clients to cross pollinate with systems from other vendors. The ability to mix platforms "is critical for banks and customers alike and helps in keeping low costs and improving flexibility of card operations", said OMA. The system also supports batch printing and encoding.

1938 days ago
Vinod Mehra

Very soon the cads would be replaced by smart phone. visa/Master accept the change.

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