Untapped demand for mobile cloud

Survey reveals 80% of consumers interested in personal cloud services

Tags: Gemalto NV (www.gemalto.com/index.html)
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Untapped demand for mobile cloud Mobile users represent an untapped market, says Gemalto.
By  Roger Field Published  March 28, 2013

There is major potential for mobile network operators to introduce their own cloud-based data backup and sharing services to their subscribers, according to a report published by digital security specialist Gemalto.

Of the people surveyed, 77% agreed that security for their back-up solutions was vital, while 80% said they would use cloud services if they were provided by their mobile operator. Meanwhile, 60% of respondents accepted the need to pay extra for such services.

The personal cloud is one of the fastest growing areas of the mobile industry. Consumer awareness of cloud storage is rising, and usage is following suit. According to Gartner 7% of consumer content was stored in the cloud in 2011, a figure set to grow to 36% by 2016.

Estimates currently place personal cloud accounts worldwide at over 500 million.

Over 4000 respondents from around the world participated in the 2012 survey with a majority showing strong interest in back up and sharing services.

Different end-user profiles were identified according to their backup and sharing habits. Groups included digital learners, hesitating followers, techno pragmatics and cyber addicts. Some 50% of survey participants revealed they have already experienced the loss of personal content with one in three people admitting that they still do not use any backup solution.

"The survey depicts that there is potential for mobile network operators to introduce their own cloud-based data backup and sharing services to their subscribers," said Christelle Toureille, Middle East and Africa marketing director for the telecom division at Gemalto.

"The response from participants confirms that there is a fear amongst mobile users of losing valued personal content such as contact details, and the results show that more than half the respondents had already suffered losses at least once. This is an untapped market."

Gemalto has already supplied its LinqUs Cloud Backup solution for protecting contact data to over 140 million mobile users worldwide. LinqUs Cloud Backup is Gemalto's new private file sharing and storage product and was showcased at the recent Mobile World Congress in Barcelona.

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