Sharp showcases light production products

Solutions Summit held for MEA partners

Tags: Sharp Middle EastUnited Arab Emirates
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Sharp showcases light production products Yamaguchi: The success of this strategy is demonstrated by the satisfaction of our customers.
By  ITP.net Staff Writer Published  March 27, 2013

During a partner and distributors conference held recently at the Intercontinental Hotel, Dubai Festival City, representatives from Sharp Middle East presented the company's sales and marketing strategy for increasing market share in the region across the business solutions division.

The Sharp Solutions Summit also provided a platform for partners to preview Sharp's latest printing products in the light production arena, such as its MX-M1204/1054/904 Series, which boasts monochrome speeds of up to 120/105/90 pages per minute. Designed for high-volume and speed, the system features a 10.1-inch LCD touch-screen control panel and 1,200-dpi printing.

According to IDC, Sharp Middle East has a market share of 18.5% in terms of units shipped, ranking it second in the market. Sharp also accounts for 15.1% of market revenue within the office laser copier based devices market for 2012, positioning the company as number three.

"Sharp's strategy focuses on developing the most innovative solutions to suit a wide range of business needs," said Fred Yamaguchi, CEO, MEA and CIS operations, Sharp Middle East.

"The success of this strategy is demonstrated by the satisfaction of our customers and our year-on-year growth in market share. We'd like to take this opportunity to recognise the tremendous value and contributions our distributors provide, to make this all possible."

During his presentation, Tomoo Shimizu, director, Business Solutions Division, Sharp Middle East said: "Sharp's Business Solutions division has recorded continued growth in the MFP sector, a true reflection of our leadership in this segment, as we continue to introduce units under the ‘profusion' category - fusing products and solutions into a single innovation."

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