Logicom Dubai strengthens management team

Distributor restructures management team with internal appointments

Tags: Logicom DubaiLogicom Public
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Logicom Dubai strengthens management team Millar will oversee the marketing functions for all Logicom Dubai's regional markets.
By  Manda Banda Published  March 24, 2013

Regional distributor, Logicom Dubai, has strengthened and restructured its management team with key internal promotions and a new appointment.

Sajith Raj has been appointed to regional distribution and sales manager and Ahmed Diab, formerly business unit manager for Cisco at Logicom KSA, will take up the new position of business development manager for Iraq.

The company has also announced the appointment of Emma Millar as the new regional marketing manager.

Raj's new role will see him take additional responsibility for vendor relationships, business growth and customer satisfaction across Logicom Dubai's region. Raj will also be responsible for new vendor market opportunities. The development of this new position represents the realignment of Logicom's sales function.

The appointment of Diab to the new role that will oversee business development in Iraq, highlights Logicom's long term commitment to the Iraqi market. In his new position, Diab will have a base Erbil and Dubai and will be responsible for channel development, expanding the portfolio of vendors in the Iraqi market, profitable growth and customer satisfaction in the country, as well as establishing Logicom's office and warehouse in Erbil.

As the latest member of Logicom Dubai, Millar, will oversee the marketing function for all of Logicom Dubai's regional markets. She will be responsible for developing the Logicom brand, corporate communication and vendor co-marketing activities. Millar, brings with her five years marketing experience; her previous role was within IT distribution in the Middle East.

Demetris Demetriou, general manager at Logicom Dubai said: "We are excited with these developments and the addition of new members in our key management team. We are confident that the promotion of Sajith and the additions of Ahmed and Emma in our Logicom Dubai team will enhance our strength in the distribution landscape and will assist Logicom and its vendors to implement effectively our long-term plans."

The new appointments are tangible evidence that Logicom Dubai is investing in key personnel to grow and further enhance its business in the region, said Demetriou.

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