Acti International eyes African market

Distributor plans expansion as sales surge on the African continent

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Acti International eyes African market The company will continue to establish strategic alliances and introduce more innovative products, says Anwar.
By  Manda Banda Published  March 21, 2013

Dubai-based IT distributor, Acti International Trading LLC, plans to expand into new markets on the African continent.

The multi-brand IT distributor, said the expansion plans come in the wake of increasing business from channel partners from various African countries.

The company, which offers PCs, networking kit, storage solutions and ERP solutions to channel partners in the Middle East and Africa (MEA) region, said it has been compelled to develop a strategy to expand into new markets in Africa following the demand in its products from partners there.

The company attributed the increase in its product offerings to the extensive network of resellers it has developed in East and West Africa.

Syed Ibrahim Anwar, managing director, Middle East North Africa (MENA) and CIS region, IT Distribution Division at Acti International Trading LLC, said the company has been compelled to embark on an expansion drive following the positive response from partners across Africa. "We have been forging alliances with various channel partners. To date, we have partners on the ground in Tanzania, Rwanda, Kenya and Nigeria. We will be expanding this to other countries in Central and Southern Africa," Anwar said.

Anwar said the company has registered a surge in sales on the African continent after establishing in-country presence as partners are able to enjoy after-sales service and support.

"Through our maintenance and services unit, we have made it easier for our channel partners to return any faulty products and exchange if they are still under warranty," he said.

Acti International has also launched new operations in Iraq, addressing emerging IT demands in key market sectors that include government and education. "Acti International will continue to establish strategic alliances, introduce more innovative products, applications and value-driven services and expand in new markets across the MEA and Asia as we move forward with our long-term growth plans," he said.

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