Du rolls out M2M services in UAE

Telco uses Gemalto’s machine identification modules in multi-industry solution drive

Tags: Emirates Integrated Telecommunications Company Gemalto NV (www.gemalto.com/index.html)United Arab Emirates
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Du rolls out M2M services in UAE Eric Claudel, senior vice president, Telecommunication at Gemalto Middle East, left, and Farid Faraidooni, chief commercial officer, du.
By  Stephen McBride Published  March 20, 2013

UAE telecom operator du and digital security specialist Gemalto today announced an agreement to deploy Gemalto's machine identification module (MIM) in what is said to be the first deployment of machine-to-machine (M2M) communication technology in the UAE market.

Designed to streamline business processes, Gemalto's Cinterion MIM cards will be integrated into all major M2M initiatives by du for a variety of end-markets, such as oil and gas, retail, healthcare, utilities, power management and transportation. The solution allows for remote machines to directly communicate with central management systems and du expects its integration to increase productivity across industry sectors.

Gemalto's MIMs are specialised SIM platforms designed for M2M wireless communication and will operate on du's network. They meet the requirements of a range of industrial environments and are designed to ensure M2M applications resist the climatic challenges in the UAE, endure a long lifespan and support miniaturisation requirements.

The MIMs can be embedded in smart meters and will enable utility companies or energy distributors in the UAE to securely and remotely monitor electricity consumption in real time. In the oil and gas industries, the devices will help manage hard-to-reach meters to ensure effective maintenance. Transportation companies will have the option of tracking the flow of vehicles to optimise their routes with up-to-the-minute traffic information leading to a significant reduction in overall non-productive periods, according to du.

"Machine-to-machine communication is a dynamic collaborative tool and is perfectly suited for core sectors such as oil and gas, manufacturing, transportation and healthcare," said Farid Faraidooni, chief commercial officer, du.

"This is an emerging new focus area for us as part of our strategy to tap new business models and revenue streams. We chose Gemalto for their expertise in M2M technology, which exemplifies our reliable and enhanced services to our customers."

"Du is fuelling innovation in the UAE and the deployment of MIM cards has the potential to change the industry's landscape in the region. M2M is surging globally with analysts [Beecham Research] forecasting it will become a $28bn market by 2014. Gemalto and du are dedicated to enabling this growth in the Middle East," added Eric Claudel, senior vice president, Telecommunication at Gemalto Middle East.

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