DISTREE ME extends reach to new geographies

Retailers from Africa, Turkey and CIS to grace the 2013 Abu Dhabi event

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DISTREE ME extends reach to new geographies Hemraj says the expansion reflects the changing way that vendors are managing retail.
By  Manda Banda Published  March 19, 2013

DISTREE Middle East has said it has expanded its geographic reach after it revealed that it will invite senior executives from leading ICT and CE retailers in Africa, Turkey and CIS states to grace the 2013 Middle East event to be held in Abu Dhabi in May.

According to DISTREE, the inclusion of these new geographies opens up channel growth opportunities in fast-growing markets for exhibitors attending the event this year.

Farouk Hemraj, CEO and co-founder at DISTREE Events, explained: "The expansion of the retailer delegate base to cover the entire Middle East, Turkey, Africa and CIS (METACIS) region reflects the changing way that vendors are approaching and managing retail channels in this region."

"DISTREE Middle East will bring together senior retail executives from across the METACIS region in one place at one time. With a structured agenda based on pre-scheduled one-on-one meetings, this year's event offers a powerful channel platform for ICT and CE vendors and distributors looking to expand, manage or build new routes-to-market in this fast-growing region," Hemraj explained.

DISTREE Middle East attracts more than 600 senior executives each year and is completely focused on business-to-business interaction between vendors, distributors and retailers.

Hemraj said DISTREE Middle East allows delegates to schedule meaningful meetings with senior channel executives that align with their immediate business objectives. "It is a ‘must attend' event for senior retail channel executives in the region. There are no consumers and no distractions. The event offers three days of meetings and networking opportunities in a professional and business-focused environment," he added

DISTREE outlined that delegates will this year have the chance to attend keynote speeches and panel discussions, participate in interactive workshop sessions, attend one-on-one meetings, network with their peers and access the latest research on retail trends in the region.

"We are focused on delivering an efficient event format," said Hemraj. "We have seen major vendors such as Toshiba and Canon extend the geographic remit of their Middle East operation to cover new territories in METACIS. The event's expanded geographic reach supports vendors and distributors as they look to increase business links with influential retailers across this vast region."

DISTREE Middle East 2013 takes place at the Fairmont Bab Al Bahr Hotel in Abu Dhabi from 21st to 23rd May.

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