Sharp shows ‘world’s largest’ LED TV at ADES

TV maker’s 90-inch AQUOS goes on display at Abu Dhabi tech expo

Tags: Sharp Middle EastUnited Arab Emirates
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Sharp shows ‘world’s largest’ LED TV at ADES The 90-inch AQUOS LED TV incorporates UV2A technology for deeper blacks and brighter whites.
By  Stephen McBride Published  March 14, 2013

Sharp Middle East today announced it is offering UAE consumers a sneak peak at its 90-inch AQUOS, which the company claims is the world's largest commercially available LED TV.

The company's flagship product will be on display at the 2013 Abu Dhabi Electronics Shopper (ADES 2013), which is taking place in Abu Dhabi from 14 to 18 March. The television is said to weigh just 64kg, roughly measuring 2m in width, and 1.2m in height with a diagonal screen size of more than 2.2 m (90 inches).

"What differentiates us from our competition is our lead and superiority in LCD technology and our brand values, which help us offer consumers state-of-the-art products at astonishingly pocket-friendly price levels," said Manu Mahdi, DGM sales & marketing, Consumer Electronics Division Sharp.

"We are extremely pleased to offer our customers in the UAE a sneak peak at our much anticipated 90-inch AQUOS LED TV at ADES. The Middle East continues to be one of the key markets in the large-screen TV segment for our company, largely due to the healthy volumes of demand that we are seeing, especially in markets such as Abu Dhabi."

ADEShopper 2013 is expected to attract more than 75,000 visitors from all consumer segments.

"We are proud to be a part of Abu Dhabi's exciting initiative and we are looking forward to the start of a successful annual gathering of the region's leading ICT retailers and suppliers right here," Mahdi said.

The 90-inch AQUOS LED TV, which incorporates X-Gen Panel technology, will be made available to the regional market during Q2 2013.

The X- (10th) Generation Panel has a wider aperture ratio, which allows easy light transmission through the panel. The result is an enhanced image-contrast quality, at much lower power consumption. The TV also integrates UV2A technology, a method in which UV light controls liquid crystal molecules, aiming to ensure uniform alignment. The outcome is a high-precision picture with deeper blacks and brighter whites.

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