Samsung signs Mitsumi as distributor for Africa

Pan African distributor aims to grow the Samsung brand on the continent

Tags: Mitsumi Distribution ( CorporationSamsung Electronics Company
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Samsung signs Mitsumi as distributor for Africa This deal with Samsung is an opportunity to continue Mitsumi's growth across the African continent, says Shah.
By  Manda Banda Published  March 12, 2013

Samsung Electronics Africa has signed a partnership agreement with one of Africa's largest IT distributors Mitsumi Distribution, effective from 1st March 2013.

Under the accord, Mitsumi is the official distributor for all Samsung IT products, across sub-Saharan Africa and will deliver the full suite of Samsung consumer and business solutions to the market.

Thierry Boulanger, director for IT solutions and B2B at Samsung Electronics Africa, said this partnership is the first of its kind for the company will augment Samsung's continued investment and commitment to customer on the African continent. "This deal not only enables us to expend our logistical footprint, but allows us to benefit from an established African distributor and support network," he said.

Mitesh Shah, managing director at Mitsumi, said: "As one of the leading African distributors, we understand the broader African continent and hold a viable expertise, having been in operation for 17 years across 19 African countries. We intricately understand how to cost-effectively support the technology needs of end-users of all sizes, including SMBs, large enterprises, educational institutions, government agencies, and consumers. This partnership with Samsung is an opportunity to continue our growth across the continent."

"We have a Pan Africa distribution vision and strategy that will take IT distribution to the next level and with Mitsumi's strong track record, solid financial standing and pool of African best practices, this is a strategic business partnership for us that we trust will go far in servicing the growing need for IT solutions across the continent," said Boulanger.

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