Canon unveils the PowerShot N

Smartphone companion pocket camera geared towards social networks

Tags: Canon Middle East
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Canon unveils the PowerShot N An edge can be added to a single shot with Canon’s creative modes.
By Staff Writer Published  March 15, 2013

Canon Middle East this week unveiled the PowerShot N, billed as "a totally new type of camera that offers a different approach to capturing creative, spontaneous photos and sharing them instantly with social networks".

"The unconventional square design, innovative zoom and shoot operation lens rings and tilting touch screen encourage people to capture their world from a fresh angle, whilst the new Creative Shot mode automatically generates a selection of unexpected creative treatments with every shot taken," Canon said.

Marketed as a smartphone companion, the PowerShot N has been designed to simplify image sharing with Wi-Fi connectivity allowing images and Full HD videos to be shared in near real-time .

Canon's new Creative Shot mode analyses the scene and determines which of a host of creative elements could enhance the image or offer a different creative angle. Multiple variables including composition, exposure, point of focus, white balance, gradation and contrast are considered before five alternative versions of the original shot are automatically generated, which can then be shared at the touch of a button.

Alternatively, an edge can be added to a single shot with Canon's creative modes, including Miniature Effect, Soft Focus, Toy Camera Effect and Monochrome. Users can also add drama to a movie clip with Super Slow Motion Movie mode. 

The PowerShot N features new Hybrid Auto mode, which records the four seconds before every shot in 720p resolution, before using Canon's Smart Auto technology to determine the best settings to capture the optimum shot. At the end of each day, the four-second clips are merged into one to tell the "behind-the-scenes" story of the day's images.

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