80% of people polled want personal cloud: Gemalto

77% of those surveyed agreed that security for their back-up solutions was vital

Tags: Cloud computingGemalto NV (www.gemalto.com/index.html)United Arab Emirates
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80% of people polled want personal cloud: Gemalto Digital security experts Gemalto has published a global survey that showing a growth in the consumer demand for personal cloud services such as data back-up and content sharing.
By  Georgina Enzer Published  March 6, 2013

Digital security experts Gemalto has published a global survey that showing a growth in the consumer demand for personal cloud services such as data back-up and content sharing. Eighty percent of those surveyed said they would use cloud services if it was provided by their mobile operator and 60% of interested respondents accepted the need to pay extra for such services. Seventy-seven percent of those surveyed agreed that security for their back-up solutions was vital.

“The survey depicts that there is potential for mobile network operators to introduce their own cloud-based data backup and sharing services to their subscribers,” said Christelle Toureille, Middle East and Africa marketing director for the telecommunication division at Gemalto. “The response from participants confirms that there is a fear amongst mobile users of losing valued personal content such as contact details, and the results show that more than half the respondents had already suffered losses at least once. This is an untapped market.”

The personal cloud is one of the fastest growing areas of the mobile industry. Consumer awareness of cloud storage is rising, and usage is following suit. According to Gartner 7% of consumer content was stored in cloud in 2011, a figure set to grow to 36% in 2016. Estimates currently place personal cloud accounts worldwide at over 500 million.

Over 4000 respondents from around the world participated in the 2012 survey with a majority showing strong interest in back up and sharing services. Fifty percent of survey participants revealed that they have already experienced the loss of personal content with one in three people admitting that they still do not use any backup solution.

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