Key telecoms trends for the year ahead

Strand Consult offers its assessment of top trends for the telecoms sector in 2013

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Key telecoms trends for the year ahead Strand Consult offers its view on essential trends for telcos in 2013.
By Staff Writer Published  March 6, 2013

Danish research and consulting firm, Strand Consult, offers an insight into the trends that will influence the global telecom sector in the year ahead.

1) Increased competition and falling prices: consumers are the winners (again)

When you want to see the future of the mobile market, take a look at Scandinavia. This is the region with the most competition, the lowest prices, the highest phone concentration, much of the leading experimentation in business models, and some of the fastest broadband speeds. Denmark, in particular, brought the world the concept of mobile network virtual operator (MVNO) and continues to innovate this business model.

The competition that began in Scandinavia has spread to Europe and will grow to other parts of the world. Next year we will see prices fall, and operators in highly penetrated markets will price to win customers, whether or not it is profitable. We characterise this competition as lemmings in a brutal race to commit suicide. Specifically we will see operators compete with data packages and for international traffic. For consumers in many markets, this means they get more data in the same package. In other markets, they will experience getting a free data add-on when they buy a voice, SMS, or MMS package of a certain size. In Denmark one month of mobile voice and data equals the price of a large pizza and a two-litre bottle of cola.


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