Sage launches new version of ERP in Middle East

Sage showcases capabilities of new Sage 300 ERP

Tags: CRMCloud computingSage Group Middle East
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Sage launches new version of ERP in Middle East Sage sees potential for its new ERP in the region as mid-market organisations mature and as companies look to alternatives from high end ERP, says Suri.
By  Mark Sutton Published  February 20, 2013

Sage has launched the latest version of its mid-market ERP, Sage 300 ERP, in the Middle East.

The new version of the product was unveiled at an event for partners and customers in the UAE this week.

Sage 300 ERP (formerly Accpac), has been designed to deliver a robust ERP for solution for customers, with the inclusion of new features including mobility and collaboration tools. The ERP includes business intelligence, CRM, HR, accounting and inventory management solutions among other features.

"Sage 300 ERP provides power, insight, and flexibility, while traditional enterprise resource planning (ERP) software solutions provide an automation platform that connects the functional areas of your business-accounting, distribution or warehouse, and manufacturing. Modern ERP software solutions have evolved to also include sales, marketing, customer service, and business analytics-through business intelligence and real-time key performance indicator (KPI) dashboards. Sage 300 ERP solutions deliver the best of both worlds," said Vikram Suri, managing director Sage Middle East and India.

The new version of the ERP is available with an iOS app for mobility on Apple devices, and also utilises the Argos platform, meaning that it can be used on any device that supports HTML5.

The ERP also has a wide range of horizontal and vertical add-ons from third party developers, enabling users to add functionalities such as document management, enterprise asset management, and service management as required.

"We are excited by the new version of Sage 300 ERP as it builds on the stability that our customers are used to while incorporating the new trends in technology embracing mobile and collaboration tools," said Mansoor Sarwar, Practice Head Sage 300 ERP."The trend that is very prevalent in our customers is that they are looking at mobility, they are looking at flexibility, they are looking at systems that are flexible but robust."

The company already has a user base in the region of close to 5,000 customers for its ERP and CRM solutions, and Sage sees potential for Sage 300 ERP across a range of different companies, including local operations of global companies, companies that are upgrading from simple accounting or legacy ERP systems, and in mid-market organisations that have increasingly complex requirements for business systems. The proven track record of Sage ERP, stability of the solutions and its mid-market pricing is also making it more attractive to users, Suri added.

"Companies that were looking to migrate to very large scale ERP solutions are now looking at mid-market solutions which are more cost effective, and are easy to deploy, and have a quicker turnaround. The quicker you deploy an ERP solution, the smaller is your risk of failure," he said.

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