Samsung Forum hosted in Dubai

South Korean manufacturer touches multiple markets with diverse offerings

Tags: Samsung Electronics CompanyUnited Arab Emirates
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Samsung Forum hosted in Dubai Bae: We have achieved 65% sales growth in 2012 and stand as a leading consumer electronics brand.
By  Stephen McBride Published  February 19, 2013

Samsung Electronics yesterday unveiled new products and services for the B2B segment and the consumer electronics industry at the company's Middle East and North Africa Forum at the Grand Hyatt Convention Centre, Dubai.

"Thanks to our understanding of consumers and their lifestyles in the Middle East and North Africa, Samsung has seen tremendous growth in the region," said Kyung-tae Bae, president of Samsung Electronics in Middle East and North Africa.

"We have achieved 65% sales growth in 2012 and stand as a leading consumer electronics brand, and we plan to continue pushing the company forward this year. From Smart TVs that are redefining the TV experience to hyper-connected cameras, intelligent home appliances and the most versatile PCs, our regional product line-up this year reflects our commitment to delight consumers, bringing not just what they expect, but what they'd never dreamed was possible."

Check out the image gallery.

TV technology and design

In 2012, Samsung achieved 18% growth in revenue and 19% growth in unit sales in the total regional TV market.

The company launched its flagship F8000 LED TV, the first Samsung television to feature a quad-core processor. Available in sizes up to 75-inches, the F8000 features an ultra-thin profile, a quarter-inch thick bezel and a wave-inspired Arc stand that makes the TV look as if it is hovering.

Samsung also introduced its first 85-inch Ultra High Definition TV (UHD TV), the 85S9. The 85S9's Timeless Gallery design gives the TV the appearance of floating within its frame.

According to Samsung, the UHD TV 85S9 offers four times the resolution of Full HD displays to deliver "unmatched picture detail and clarity". It also includes an up-scaling engine that can automatically up-convert HD and Full HD content to UHD resolution. The company said the 85S9 also makes Samsung the first TV brand to offer support for the new high compression video codec, HEVC, which delivers higher streaming video quality over lower bandwidth.

Samsung's 2013 Smart TVs provide a completely redesigned Smart Hub, which organises a viewer's content into clear, dynamic menu panels: Apps; Photos, Videos & Music; and Social. Viewers can use their mobile devices as a remote control or simultaneously enjoy two different pieces of content from a TV or Blu-ray player on a second screen. They can also mirror their Smart TV content on a tablet to take it with them around the home.

Check out the image gallery.

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