BlackBerry 10 platform and new handsets unveiled
RIM rebrands as BlackBerry, new platform launched
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Research In Motion has officially launched its new BlackBerry 10 platform and two touchscreen handsets that will run on BlackBerry 10.
The company, which has also been rebranded as BlackBerry, said that the BlackBerry 10 platform has been "re-designed, re-engineered, and re-invented", to create a "new and unique mobile computing experience".
The new BlackBerry handsets are the Z10, a fully touchscreen device, and the Q10, which will combine a touchscreen with a physical keyboard. The Z10 will be available in the UAE from 10th February, for an unsubsidised retail price of AED2,599 ($707). The Q10 will be available from the second quarter of the year.
The new platform was officially launched at simultaneous events in New York, Toronto, London, Paris, Dubai, and Johannesburg.
"Today sees a re-invented BlackBerry launching an entirely new mobile experience," said Thorsten Heins, president and CEO of BlackBerry. "We are thrilled to be introducing BlackBerry 10 on the new BlackBerry Z10 and BlackBerry Q10 smartphones, to deliver a faster, smarter experience that continuously adapts to your needs. Every feature, every gesture, and every detail in BlackBerry 10 is designed to keep you moving."
Robert Bose, managing director of RIM Middle East and Africa said at the Dubai launch event, held at the Armani Hotel: "Across the region we hope to build on our solid foundations, and work closely with all of our partners and customers to create new ways to connect, people, content, services, and machines.
"This launch is especially exciting for us because of our strong legacy of success in the Middle East, here BlackBerry has become an extension of people's lives. It has helped shape the way people do business and connect with each other, and we look to build on that strong legacy with BlackBerry 10.
"Already we are working with a number of local partners with some of the most innovative mobile solutions for banking, transport, infrastructure, mhealth, and emergency services."
The launch event also including the introduction of Emirates NBD Banking application, the first banking app for BlackBerry 10 in the region, and games from Jordanian developer Maysalward.