OBS partners with Saudi Business Machines

Two firms set to make joint bids for ICT projects

Tags: Orange Business ServicesSaudi ArabiaSaudi Business Machines Ltd (sbm.com.sa/)
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OBS partners with Saudi Business Machines The duo will focus on new projects within KSA’s rapidly expanding ICT sector.
By  Roger Field Published  January 30, 2013

Orange Business Services has signed a partnership deal with Saudi Business Machines Limited (SBM), a systems integrator in KSA. The deal will see the two companies cooperate as preferred partners on bids for major ICT projects in KSA.

Orange Business Services said that both companies will benefit from the combination of the two brands, their skill sets and experience, together with the Orange Group's R&D.

The two firms will jointly identify and bid for major projects in KSA's rapidly expanding ICT market and will address opportunities in strategic market segments like smart cities, security, healthcare and services for the enterprise market.

As preferred partners, the companies will also contract each other's services leveraging the strong domestic presence of SBM and the international coverage of Orange Business Services.

Giorgio Heiman, vice president, global solutions and services, emerging markets and indirect channels, Orange Business Services, said: "The new business partnership will provide us with a platform to address the growing local demand for telecommunication and information technology services."

Essam Al-Shiha, vice president, sales, Saudi Business Machines, added that the partnership would add "great value" to SBM's promotion and development of ICT in the country. "It will broaden our portfolio allowing us to continue to be the leading solutions provider to the people and industries of the Kingdom of Saudi Arabia," he said.

The development follows closely from news that Orange Business Services had launched a joint venture company in Qatar in a bid to tap market opportunities in the country.

Both developments are part of a series of initiatives by France Telecom-Orange to expand its presence in the region. Earlier in the month, the operator launched a new subsidiary called Orange Horizons, to develop business opportunities beyond its operator footprint.

Orange Business Services is a division of France Telecom-Orange dedicated to B2B services.

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