Reichle & De-Massari to expand to Turkey

Company experienced double-digit growth in Middle East region in 2012

Tags: CableReichle & De-Massari Middle East FZE (R&M)United Arab Emirates
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Reichle & De-Massari to expand to Turkey Jean-Pierre Labry, executive vice president of R&M says that the Middle East is now one of the fastest growing markets for R&M.
By  Georgina Enzer Published  January 27, 2013

Structured cabling specialists Reichle & De-Massari Middle East, Turkey and Africa, is planning to establish a local presence in Turkey after its double digit growth in the Middle East region during 2012.

"We are deeply committed to the region and the establishment of a local presence in Turkey is testament to this. This year we plan to bring a number of innovative products to the market which will be specifically adapted to healthcare, education, transportation, utilities, telecom and city development, as these are the key growth sectors in this region," said Jean-Pierre Labry, executive vice president, R&M Middle East, Turkey and Africa.

During 2012, the company nearly doubled its staff strength, inaugurated a new regional office in Saudi Arabia and opened the region's first-of-its-kind patch cord assembly facility at its headquarters in Dubai.

"Over the past four years, in spite of the global recession and poor performance of regional markets, R&M has invested heavily in both staff and technology in order to develop first level supports for speed, consultancy and flexibility in the region. We customised our portfolio to the needs of the region and offered a broad spectrum of products catering to a wide range of vertical markets such as residential, office cabling, industrial, petrochemical, energy, healthcare, and defense. The result of these efforts has been exponential growth even through the tough financial times and the Middle East, Turkey and Africa region is now one of the fastest growing markets for R&M," said Labry.

Labry also highlighted the emphasis that will be given to further development of the company's distribution channel, particularly in markets such as Turkey, Saudi Arabia, Qatar, Oman and Iraq. "We rely on our channel partners to drive our business and this year we have a number of interesting initiatives planned to strengthen our partner ties. One of these includes replicating the highly successful partner program that we launched in Egypt last year at either a regional or a global level."

R&M Middle East, Turkey & Africa intends to capitalise on the increasing deployment of Fibre to the Home (FTTH) connectivity by regional Telcos with the introduction of its Venus FXXL solution with an integrated Single Circuit Management System (SCM) and the FO field connectors.

This year R&M plans to introduce to the region R&M Freenet uniPhy- a unified physical network management solution designed to provide accurate, real-time monitoring of physical layer connectivity. The cabling specialist will remain focused on its copper offerings as well since Cat6A remains a highly utilised cabling solution for the structured cabling industry. A reason for this has been its application in 10GbE infrastructure as it is easily upgradable to 40-100 GbE with minimal changes.

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