Building Capacity

Channel Middle East finds out from a market personality about their daily routine, their typical work activities and what they get up to during their working day.

Tags: EMC Corporation
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Building Capacity
By  Manda Banda Published  January 28, 2013

Channel Middle East finds out from a market personality about their daily routine, their typical work activities and what they get up to during their working day.

Name: Rym Romdhani
Company: EMC
Job title: Marketing Manager, Gulf
Years in the role: 2 years
Years at the company: 2 years
Previous companies: Huawei-Symantec, Samsung & Microsoft

How would you summarise your role?

In my current role as marketing manager for the Gulf region at EMC, I am responsible for driving focused marketing strategy and implementation for the Gulf region. I lead the planning, execution and tracking of our integrated regional marketing and communications plan for segment and divisions focusing on increasing demand, awareness and market share for EMC in the region.

What’s the first thing you do when you get in the office each day?

I start my day with a cup of coffee while I prepare my checklist of tasks to be completed for the day.

What does a typical day entail for you?

There is no typical day when you work in marketing. Half of the time I am out in the field, the other half of the time is spent between conference calls, meetings, planning, reporting, training and travel.

What skills or qualities do you need to do your job?

Multitasking skills are a must but creativity, open-mindedness, perseverance, patience and a positive attitude and energy is also important.

What’s your favourite part of the job?

I enjoy being out in the field meeting customers, partners and industry peers. I also love organising events and taking part in industry exhibitions and conferences across the region.

What’s the hardest part of your job?

I will use “challenging” instead of “hard” and that’s to put together a plan with our various sales. Aligning sales and marketing priorities is a negotiation exercise in itself and convincing sales of the value and impact of our creative initiatives can be motivating yet challenging at the same time.

What criteria do you measure your performance on?

Feedback from business stakeholders, my manager and input from our customers and partners following any initiative is very important. At the end of the day, it’s all about the ROI and concrete measurement of the results from each initiative we undertake and the impact on business.

What’s been your most memorable moment in your current role?

This would definitely have to be when we hosted Joe Tucci, chairman of the Board of Directors and CEO of EMC Corporation in Dubai during his visit last December. Tucci is the most charismatic and inspirational industry leader I have ever personally met.  From the first encounter, I understood what a visionary and successful individual we have leading our company.

Where do you see yourself in five years?

My dream is to move more towards corporate social responsibility (CSR). EMC is becoming more and more active on this front which is great! The EMC Gives Back programme was launched early 2011 by our global marketing team to drive global initiatives to support health, human services and educational initiatives. The latest EMC Gives Back initiative launched recently and all EMC local marketing teams around the globe are involved in focusing on providing clean, safe drinking water to people in developing nations.

What do you get up to during your lunch hour?

If the weather is nice, like it is at this time of the year, I love walking out to one of the nearby restaurants with outdoor seating to enjoy the sun and catch up with colleagues or friends that work in the same area for a quick bite.

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