International CES poised for social, smart tech

US tech expo opens its doors on Tuesday with record-setting floor space

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International CES poised for social, smart tech International CES has been running for over 45 years.
By  Stephen McBride Published  January 6, 2013

The US-based Consumer Electronics Agency's (CEA) four-day International Consumer Electronics Show (International CES) gets under way on Tuesday in Las Vegas, Nevada, US.

The international technology show, which sprawls across over a record-level floor space just shy of 173,000 square metres, debuted in 1967 and has seen the launch of enduring devices such as the VCR, camcorder, DVD player and HD TV.

This year's fair brings social media to the fore, with Twitter, Facebook, Google+ and Instagram all broadcasting CES activity in multiple media, and Salesforce.com will be demonstrating live-feed social analytics.

"For the first time ever, visit the Social Media Command Center," CEA announced on cesweb.org.

"Using salesforce.com Marketing Cloud for monitoring and engaging, data around CES will be looked at in real time, insights will be pulled, metrics and demographics will be shared and the most popular tweets will be published. Additionally, customised Twitter and Chatter towers will be displayed allowing attendees to see their conversations in real-time."

Much like Dubai's GITEX, CES is both a platform for industry networking and an opportunity to engage with the latest tech before it is available in retail outlets. As such, it attracts retailers, investors and analysts, all of whom are trying to spot the next industry breakthrough.

While heavyweights such as Apple and Microsoft will be notable by their absence, many other sector titans will be present with Qualcomm CEO, Paul Jacobs delivering the keynote tomorrow, which is expected to focus on wireless technology's forthcoming adoption into homes, cars and healthcare.

Smart technology is expected to play a huge part in this year's show, with Intel and Qualcomm to highlight improvements in "perceptual computing," according to Reuters, which combines cameras, GPS, sensors and microphones to enable devices with detailed detection and response capabilities.

"The idea is that if your devices are so smart, they should be able to know you better and anticipate and react to your requirements," said IDC analyst John Jackson.

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