Talking tactics

Channel Middle East finds out from a market personality about their daily routine, their typical work activities and what they get up to during their working day.

Tags: CommVault Systems Incorporated
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Talking tactics
By  Manda Banda Published  January 2, 2013

Channel Middle East finds out from a market personality about their daily routine, their typical work activities and what they get up to during their working day.

Name: Samantha Keating
Company: CommVault Systems
Job title: Regional Marketing Manager
Years in the role: 2.5 years
Years at the company :2.5 years
Previous companies: Secureway Network Distributors

How would you summarise your role?

I look after marketing for CommVault’s East region which comprises the Middle East, Africa, Russia and CIS, Eastern and Southern Europe and India. The role essentially involves planning and implementing a marketing strategy that increases awareness, enhances the corporate image of CommVault in the region and helps feed the sales pipeline. An important part of my job involves partner enablement.

What’s the first thing you do when you reach the office each day?

As my region is vast I spend a lot of time at the airport. My day starts the same regardless of where I am - with a Costa coffee and a general catch up on emails, so I can plan the day ahead.

What does a typical day entail for you?

To be honest, I don’t have very many days that are typically the same as I am constantly travelling. If I am in the office, then I usually spend the first couple of hours checking and replying to emails and then prioritising all the things that need to be done during the day.

What skills or qualities do you need to do your job?

Forward planning and organisation skills are key. As my job involves a high degree of interaction with executives at all levels, either within the company or with partners/suppliers, good inter-personal skills are a must. It’s also important to be well-read and informed about the market.

What’s your favourite part of the job?

Meeting new people, visiting new countries, seeing new processes implemented, seeing the growing brand recognition of CommVault, and then most importantly seeing the sales numbers increasing as a direct result of marketing effort, whether from the field team or from a partner.

What’s the hardest part of your job?

To be quite honest, the travel is hard, especially when there are language barriers. It’s difficult to be away from home, but it’s all worth it when that “big deal” comes in, or when we see our initiatives and campaigns being run with great enthusiasm by our partners, despite the language obstacles.

What criteria do you measure your performance on?

On the tangible side, my performance is assessed on the amount of opportunity which is generated for the sales team to follow up on and close. The other side of it is the brand recognition. When I first joined the company, we were relatively new across the territory and it’s great to see the recognition of our brand grow.

What’s been your most memorable moment in your current role?

At a recent partner’s conference in Prague, the partner had organised a night-time Segway tour for all the attendees through the city. It was one of the most thrilling and at the same time scary experiences I have ever had.

Where do you see yourself in five years?

I envision myself still working at CommVault as it is a company that has furthered my career ambitions and rewards good performance. I would like to see my marketing team expand across the region. It would be good to have a sizeable team in each country that I handle, leading and supporting our marketing initiatives.

How much time do you spend out of the office each week?

I usually travel two weeks of the month. On a “bad” month that could even be four weeks. I try and spend Sundays in the Dubai office, as most of the countries in my region are still on their weekend.

What do you get up to during your lunch hour?

If I am at the office, I usually try to eat a healthy lunch at my desk while reading the newspaper or browsing online news stories. Quite often, I have a working lunch with a partner.

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