Market movers

Channel Middle East pays tribute to the woman executives that are driving and managing the channel marketing and communications strategies for their organisations in the region.

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Market movers
By  Manda Banda Published  December 28, 2012

Channel Middle East pays tribute to the woman executives that are driving and managing the channel marketing and communications strategies for their organisations in the region.

This year’s tribute to the women in the channel honours executives that are running and managing the channel marketing strategies and budgets for their respective companies. Marketing is hugely important but over the past three years, the majority of vendors, distributors and resellers in the regional channel have demanded greater return on their investments. While the vast majority of IT companies reduced their marketing spend during the recession, the level of scrutiny directed at existing and planned channel marketing strategies now is a significant turning point for the regional channel, which has traditionally enjoyed healthy capital flows even despite a relative lack of hard data on marketing returns.

In honouring these woman channel marketing executives, we look at how they are creating visibility for their brands, instilling customer confidence and going the extra mile to reach out to their various target markets.

While most value the opportunity they have, they are aware of certain challenges they have to overcome. They are aware that the actions and decisions made under their watch have a direct bearing on the wellbeing and accomplishments of the regional IT channel.

In the pages that follow, Channel Middle East features this year’s market movers.

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