VMware targets partner training in Middle East

Virtualisation solutions vendor aims to certify partners in the region

Tags: VMware IncorporatedVirtualisation
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VMware targets partner training in Middle East Kanaan says partner training will be a huge focus for VMware in 2013.
By  Manda Banda Published  December 17, 2012

VMware, a provider of desktop and server virtualisation solutions, has revealed that it will start providing partner training to resellers across the Middle East region.

The initiative, said the vendor, is part of a wider initiative that will also see it roll out the Advantage Plus programme in the Middle East, a scheme that gives partners rebates of up to 30% for successfully concluding a deal.

Elie Kanaan, vice president, Marketing for Europe, Middle East and Africa (EMEA) region at VMware, said the Advantage Plus has been running in other regions and channel adoption is currently at 60% in all the countries where this programme has been implemented. "We are investing a large amount of resources in the channel because training will be a huge focus for VMware in 2013. We are committed to supporting the resellers with product training, as well as technical support all from within the region," he said.

Kanaan explained that the company has also embarked on a reseller acquisition process especially in markets where VMware solutions have a low penetration. "The focus for the company this year is virtualisation, cloud computing and end-user mobile workforce," he said.

He said with the three focus areas, VMware has developed its strategy around the vCloud Suite offering which delivers a complete cloud solution with a single purchase enabled with a per-processor licensing metric. "The vCloud Suite is available in three editions namely vCloud Suite Standard, vCloud Suite Advanced and vCloud Suite Enterprise," he said.

Kanaan pointed out that the vCloud Suite is a complete, integrated cloud infrastructure solution that simplifies IT operations while delivering the best SLAs for all applications. "It helps realise the agility, efficiency and intelligent operations management of cloud computing," he said.

He added that the training focus is in line with meeting the challenges that channel partners in the region are experiencing when implementing VMware solutions.

Kanaan said the Middle East channel presents a major opportunity for VMware to aggressively develop its business in partnership with distribution partners. "We are working closely with Aptec and Avnet our distribution partners in the region to ensure that their own training resources and needs are met," he explained.

He added that channel partners can expect VMware to take a determined approach in pursuing the SMB space by offering a portfolio of solutions that open up opportunities for them to make decent margins.

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