Motorola solution delivers voice, data, apps

NX series designed to simplify deployment, management of branch office networking

Tags: Motorola IncorporationUnited Arab Emirates
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Motorola solution delivers voice, data, apps Hasan: The platform is designed for modularity and virtualisation.
By Staff Writer Published  December 12, 2012

Motorola Solutions Inc yesterday unveiled the NX Integrated Services Platform - including the NX 4500 and NX 6500 - designed to simplify deployment and management of branch office networking and communications in the Middle East & North Africa region.

"The new branch office solution allows enterprises to elevate their customer experiences while reducing the burden for IT staff," Motorola said.

"Company associates can now have mobile access to voice, data and advanced applications, all delivered by a single platform.

"Retailers, for example, are challenged with managing complex interactions with connected consumers, to build a consistent brand experience in-store, online and with mobile commerce. Increasing use of mobile devices along with bandwidth-heavy mobile applications, both by retail associates and shoppers, requires IT infrastructure that supports today's needs with the flexibility to evolve for tomorrow."

Motorola also launched the Proximity Awareness and Analytics Solution, further advancing an enterprise's ability to offer personalised customer service. The solution brings real-time data collection, analysis and visualisation to Motorola's WLAN portfolio. It enables real-time mobility-based loyalty programmes and delivers actionable data for improving the effectiveness of their operations, enhancing customer engagement and conversion, Motorola claimed.

 "With customers becoming even more connected, there is a tremendous opportunity for enterprises across verticals such as Retail, Hospitality and Healthcare to deploy mobile applications that will help drive customer loyalty while enhancing individualised customer service," said Tariq Hasan, regional sales manager, WNS, Middle East and North Africa for Motorola Solutions.

"Customers and independent software vendors can run their applications on this open platform, which is designed for modularity and virtualisation. While budgets are tight, enterprises should not have to add a lot of new hardware and systems along with more complexity and cost to keep up with new technology demands. Our customers are demanding simple, integrated, cost-effective services platforms like the NX Series."

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