Focus Softnet launches CRM update

New version includes thin-client capabilities, Outlook integration

Tags: CRMFocus Softnet LimitedUnited Arab Emirates
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Focus Softnet launches CRM update Hyder: The latest version tracks effectiveness of activities and campaigns and facilitates collaboration between team members.
By  Stephen McBride Published  December 7, 2012

Software development company Focus Softnet today announced the launch of its Web-based Focus CRM version 2.0, promising users a host of new functionality.

The new Focus CRM 2.0 is fully integrated with Outlook and works on the most commonly used browsers such as Internet Explorer, Firefox and Safari.

“We are pleased to launch our new CRM solution, which is a thin-client application that provides customers with Business Intelligence reports and data inputs in real time,” said Ali Hyder, CEO of Focus Softnet.

“It enables organisations to deliver an outstanding customer experience by generating insights on customer behavior for their sales team. The latest version tracks effectiveness of activities and campaigns and facilitates collaboration between team members. It also generates comprehensive reports that help companies make informed decisions.”

According to Focus Softnet, Focus CRM 2.0 organises, automates and synchronises business processes. It also optimises sales processes, enhances marketing initiatives and improves customer service to ultimately boost productivity resulting, the company argues, in increased sales and profits for the organisation plus greater client satisfaction.

“Focus CRM 2.0 has some unique features and functionalities built in,” Hyder said.

“It is compatible with IE, Firefox and Safari. The solution is fully integrated with Outlook for mails and appointment updates and allows multiple opportunities within same contact to be followed in parallel. It also allows preparation of online quotations and has built-in approval functionality that sends mails to senior management for authorisation of quotations.”

Focus CRM 2.0 tracks prospects through lead generation, prioritisation, distribution and follow-up processes and automatically allocates calls at customer service centres. The solution provides sales forecasts and trends reports and allows multiple and parallel opportunities of contacts. 

“Some of [the system’s] key benefits are integrating components, flexible usage, easy integration, data collaboration, mobile CRM Solutions, increase in efficiency, better customer support, overall productivity and net profit and result,” said Focus Softnet.

Focus CRM 2.0 is available through the vendor’s regional offices, channel partners and business associates.

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