Souq.com appoints new image chief

Ashraf Naji takes role as head of brand communications

Tags: E-commerceSouq.comUnited Arab Emirates
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Souq.com appoints new image chief Naji will be responsible for growing Souq.com’s brand awareness across the region.
By  Stephen McBride Published  December 4, 2012

Souq.com today announced it has appointed Ashraf Naji as head of its brand communications, effective immediately.

"In his new role, Ashraf will be looking to strengthen Souq.com's brand across the region by helping to build relations with customers and marketing partners and strengthening an already significant presence in the market," the company said.

Naji started as an account executive with Y&R Dubai in 1999 and rapidly rose among the ranks to become the general manager of its Cairo office in October 2011.  At Souq.com Naji will be responsible for growing the company's brand awareness across the region and driving the Souq.com brand communication.

"We welcome Ashraf to his new position; he has accomplished much in his career already in his areas of expertise, and this knowledge will bring new momentum to our business," said Ronaldo Mouchawar, CEO, Souq.com.

"The new appointment comes at a time when Souq.com is investing significantly in branding and marketing."

Souq.com has been expanding its team, particularly top management, to manage its rapid growth.

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