Adaptability is vital

Channel Middle Middle East finds out from a market personality about their daily routine, their typical work activities and what they get up to during their working day

Tags: Emitac Distribution LLC
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Adaptability is vital
By  Manda Banda Published  December 7, 2012

Channel Middle Middle East finds out from a market personality about their daily routine, their typical work activities and what they get up to during their working day.

Name: Emma Millar
Company: Emitac Distribution
Job title: Regional Channel Marketing Manager
Years in the role: 1 year 2 months
Years at the company: 1 year 2 months
Previous companies: Creative Concepts & Enterprise Rent-a-Car (UK)

How would you summarise your role?

In short, my role is to enable sales and promote a positive brand image, across the region, through a variety of activities from advertising to sales promotions, PR to events.

What’s the first thing you do when you get in the office each day?

The first thing I do when I get to the office is check any mails that come through overnight and write my priority ‘to do list’ for the day. I was lucky enough to be chosen to be part of the management team that took part in Steven Covey’s ‘7 Habits of Effective Managers’, as this taught me some valuable time management skills.

What does a typical day entail for you?

Up to 11am my day is fairly typical, I catch up on mails, we have a daily half hour meeting on the sales floor. I also prioritise my day and catch up on industry news through the various portals. After 11am, every day is different. As a one man/ woman department, I can be having conference calls with our regional offices to see how our initiatives are working there, meeting with vendors, working with the product managers to set plans, working with our advertising agencies on campaigns, writing press releases, meeting our customers or travelling for events. This is one of the things I love about my job the variety.

What skills or qualities do you need to do your job?

You must be very organised and adaptable. One also needs to be a creative and innovative thinker.

What’s your favourite part of the job?

I enjoy seeing a project through from conception to the end result. You get a great sense of achievement. We recently launched a new corporate advertising campaign featuring our employees. The creation and launch of the adverts created a great buzz in the office and the feedback from the market has been very positive too.

What’s the hardest part of your job?

A challenge I am facing is being able to visit our office and customers in KSA. This is a really important market for us and I would like to visit but unfortunately due to visa restrictions I have so far been unable to.

What criteria do you measure your performance on?

Feedback is a very powerful tool whether it is positive or negative. It is also your ability to act on this feedback that is important.

What’s been your most memorable moment in your current role?

There has been quite a few milestones reached in the past year that have been very memorable… the launch of our new corporate website, the launch of our new advertising campaign, a driving experience event that took place during a sandstorm plus we have had lots of firsts too… our first partner event in Iraq, Iftar in Kuwait and Oman and our launch event in KSA. I find any activity that includes engaging with our customers very memorable and rewarding.

Where do you see yourself in five years?

My goal is to be head of marketing for a large multinational – ideally within this industry.

How much time do you spend out of the office each week?

I spend on average the equivalent of one day a week out of the office. I enjoy visiting customers and travelling to our regional offices to find out what their thoughts are on us and our activities.

What do you get up to during your lunch hour?

At least once a week I will try to have lunch with the different teams. It is a great time to catch up (on business and pleasure) and relax in a less formal environment. Other times, I am guilty of eating at my desk.

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