Gitex 2012 review

Regional IT players from the vendor, distributor, reseller and telecommunications community turned up in full force for this year’s GITEX Technology Week

Tags: CommVault Systems IncorporatedCyberoamD-Link Middle EastESETIomega Corporation
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Gitex 2012 review Pervaiz says Mitsumi used GITEX to sell Africa’s potential.
By  Manda Banda Published  December 4, 2012

Regional IT players from the vendor, distributor, reseller and telecommunications community turned up in full force for this year’s GITEX Technology Week.

And while there were no ground breaking product or technology announcements as is the norm at the week-long technology exhibition, participants did unveil some of their innovative offerings they believe will make them higher margins and grow their business. Channel Middle East was there and brings you this round-up.

Mitsumi showcases Africa

Mitsumi IT Distribution made its debut at the 2012 GITEX Technology Week as part of GITEX’s ‘Africa in Focus’ campaign. The World Trade centre embarked on a series of successful GITEX road shows in East, West and North Africa. In 2011, we witnessed a huge increase in visitors from different parts of Africa hence, Mitsumi Distribution has decided to participate this year, said Jagat Shah, chairman & CEO, Mitsumi Distribution.

“We realise that GITEX is an excellent platform to showcase Mitsumi’s Africa operations and consolidate partnership PC and components portfolio forward,” he said.s. At GITEX 2012, our main message and thrust was to increase partnerships thereby, propelling our

Zahid Pervaiz, marketing manager, Mitsumi Distribution added that: “We are an Africa-centric distributor and have our main hub and business team headquartered in Dubai for smooth vendor and logistical support to all our operations in Kenya, Tanzania, Ethiopia, Uganda, Rwanda, DRC, South Sudan, Nigeria, Ghana, Benin, Algeria, Tunisia, Morocco, Mozambique, Zambia, Namibia, Mauritius and Madagascar.

Pervaiz said because Mitsumi participated for the first time, it managed to showcase the vast business potential that existing on the African continent and was able to share with partners and businesses alike the best-of-breed brands throughout the week-long technology fair.

Commvault guarantees ‘big data’

Data and information management solutions vendor, Commvault has devoted most of its efforts this year to simplifying the access of information by channel partners. Fiona Moon, marketing direct EMEA at Commvault, said as the push towards ‘big data’ garners momentum, Commvault has be forging strong alliances with Dell, NetApp, HP, Fujitsu and VMware.

Moon said Commvault has continued to strengthen its association with the traditional strong vendors. She said since the company is experiencing huge demands for data and information management solutions, the company used GITEX Technology Week to emphasise on simplifying data management and accessibility in big data environments.

“We were able to showcase ways in which channel partners can educate their customers especially in the government sector on the importance of managing huge volumes of data. In addition, we used GITEX to increase the need for our partners to get trained and certified in our solutions offering. Moon said having a stand allowed the company to do demonstrations, share success-stories and hold partner meetings.

Iomega eyes SMB segment

Looking to diversify its storage and gain deeper penetration into the SMB segment, storage solutions vendor Iomega has branded the just ended 2012 GITEX Technology week as the most effective in terms of the enquiries the company received during the week long exhibition. Having made a decision to only exhibit B2B solutions, Iomega highlighted its offerings in the NAS space.

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