Interactive Intelligence launches e-commerce site

Service to link customers with complementary products, give greater exposure to resellers

Tags: E-commerceInteractive Intelligence Inc ( Arab Emirates
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Interactive Intelligence launches e-commerce site Haque: MarketPlace offers a fast and easy way to maximise existing investments in our software.
By  Stephen McBride Published  November 23, 2012

Interactive Intelligence Group Inc, global provider of unified IP business communications solutions, is launching an e-commerce website designed to give customers and resellers access to products that complement the vendor's all-in-one IP communications software suite.

The Interactive Intelligence MarketPlace features a collection of third-party and internally developed products - from process-automation templates and packaged integrations, to custom reports and dashboards - all designed to leverage the vendor's contact centre automation, unified communications, and business process automation functionality. Products offered will also include those targeting many vertical industries, such as financial services, insurance, outsourcers/teleservices, debt collection, and utilities.

"Interactive Intelligence MarketPlace will ease access to new capabilities for Interactive Intelligence customers, who can now be more proactive in their search to customise and add value to their solutions," said Frost & Sullivan's senior industry analyst for unified communications and collaboration, Rob Arnold.

"Interactive Intelligence resellers and developer partners likewise benefit from increased exposure of their products, and increased visibility among other members of the vendor's ecosystem."

"Unlike a lot of competitive ‘app stores,' we designed the Interactive Intelligence MarketPlace so customers and resellers have direct, centralised access to products instead of redirecting them to multiple third-party sites, thus resulting in time-consuming searches," said Shaheen Haque, territory manager, Middle East and Turkey at Interactive Intelligence. "Combined with our channel of more than 350 resellers, our expansive worldwide developer network, and an extensive consultant community, MarketPlace offers a fast and easy way to maximise existing investments in our software."

Products offered on the Interactive Intelligence MarketPlace are designed for Interactive Intelligence enterprise and contact centre customers of varying scales. Resellers can also access products for their Interactive Intelligence customers, as well as post their own products for purchase.

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