Brocade reshuffles for channel growth

New EMEA channel chief and southern European head appointed

Tags: Brocade (www.brocade.com)United Arab Emirates
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Brocade reshuffles for channel growth Valluy: The way modern enterprises are conducting business today is impacting networking strategies.
By  Stephen McBride Published  November 17, 2012

In an effort to accelerate channel growth in the region, Brocade has announced the appointment of Thomas Langkjaer as channel sales director for Europe, Middle East and Africa (EMEA).

Langkjaer has over 18 years of experience in the IT networking industry. He previously held senior sales, marketing and distribution positions at HP and Compaq and recently was in charge of OEMs for the DACH (Germany, Austria and Switzerland) region, will be responsible for developing and implementing a channel strategy for Brocade across EMEA. His focus will also be on channel recruitment into the APN programme and channel enablement to ensure that partners can take advantage of Brocade's unique technology differentiation.

"The opportunity facing Brocade channel is immense, as businesses look to embrace networking solutions that can optimise their IT environments and deliver true competitive advantage," said Langkjaer. 

"Our aim is to develop a programme that is selective, differentiated, profitable and fosters a high return on partner investment, and the team in EMEA is relishing the challenge."

Alain Valluy, who previously held the channel role for the past 2 years and has almost 20 years industry experience within IT companies including HP Procurve, has been appointed as regional director, southern Europe to drive the company's expansion in that region with a focus on France, Italy, Portugal and Spain.  His focus will be on driving data centre fabric and SDN adoption and strengthening relationships with existing OEM and channel partners. 

"The way modern enterprises are conducting business today, and the huge volumes of data being generated, are impacting networking strategies," said Valluy. 

"Businesses are looking to reduce infrastructure complexity and cost, and leverage the evolution of converged infrastructure and cloud computing models to rethink network strategies and cope with today's capacity demands.  Our vision for the virtualised data centre provides businesses with the opportunity to drive data centre transformation."

Alberto Soto, vice president - EMEA, at Brocade said, "With these two seasoned professionals, I am confident that Brocade in EMEA will continue to flourish."

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