Striking the balance

Channel Middle Middle East finds out from a market personality about their daily routine, their typical work activities and what they get up to during their working day

Tags: Mindware
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Striking the balance
By  Manda Banda Published  December 1, 2012

Channel Middle Middle East finds out from a market personality about their daily routine, their typical work activities and what they get up to during their working day.

Name: Rania Al Khatib
Company: Mindware FZ LLC
Job title: Marketing Manager
Years in the role: 21 months
Years at the company: 21 months
Previous companies: MDS UAE Holdings

How would you summarise your role?

As a marketing manager, I am responsible for developing and directing various marketing strategies and promotion activities to support Mindware’s products and services. This includes formulating and implementing marketing plans and budgets with vendors for our channel partners.

What’s the first thing you do when you get in the office each day?

While I have my coffee in the morning, I’ll spend the first hour or so checking my emails and actioning anything that’s necessary to be completed before scheduling e-campaigns on CRM.

What does a typical day entail for you?

Usually, I have meetings with vendors, internal meetings and loads of calls which can vary from conference calls with vendors, to follow-ups with agencies to execute and deliver marketing activities. I also respond to the many email daily.

What skills or qualities do you need to do your job?

I think a typical marketing manager should have exceptional organisational skills, be able to respond well to pressure especially when handling a portfolio of different vendors with different strategies and demands. I also believe that thinking creatively and outside the box, being proactive and taking the initiative to test out new market trends, having knowledge of a wide range of marketing methods and concepts are key must haves for the job. And of course be able to deliver marketing campaigns / plans within an agreed budget is a plus.

What’s your favourite part of the job?

I am fortunate to be part of Mindware, one of the leading IT distributors in the Middle East which carries more than 20 high-end IT products and with regional experience extending over two decades. Each day comes with a new challenge and an opportunity to learn and grow with the job. My favorite part is the diverse nature of the job and the opportunity to work with different vendors and people.

What’s the hardest part of your job?

Until to date, the most challenging part of the job has been to accomplish qualitative lead generation results.

What criteria do you measure your performance on?

Since this role is diverse in nature, I don’t have one specific criteria but for the most part the criteria that I use to measure my performance clearly would be the quality and quantity of generated leads versus the invested costs, campaign success rates whether it is a focused survey or a promotion targeting the channel and the turnout.

What’s been your most memorable moment in your current role?

The most memorable and enjoyable event to date is our 20th anniversary which took place at Zabeel Saray last year in Oct on the first day of GITEX Technology Week. The Mindware team gathered along with our vendors and our top channel partners to celebrate our successful growth in the market and that was unforgettable.

Where do you see yourself in five years?

Regardless of where my career in marketing will take me in the future, I am looking forward to a challenging and rewarding journey.

How much time do you spend out of the office each week?

Not much unless I am required to meet with the marketing teams from the vendor partners. I have a tendency of travelling only when required for partner events.

What do you get up to during your lunch hour?

I usually work during my lunch hour, as this role is very demanding especially when preparing for channel partner events.

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