Nokia prioritises ME for Lumia launch

Finnish handset maker introduces region to ‘the world’s most innovative smartphones’

Tags: Microsoft CorporationNokia CorporationUnited Arab Emirates
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Nokia prioritises ME for Lumia launch The Nokia Lumia 920 comes in yellow, red, grey, white and black.
By  Stephen McBride Published  November 12, 2012

Nokia Middle East today officially launched the Windows Phone 8-based Nokia Lumia 920 and Nokia Lumia 820, and immediately described them as "the world's most innovative smartphones".

The handsets will be available in UAE stores on 25 November and through du as exclusive telecom carrier for the smartphone. The 920 is the flagship WP8 smartphone, and includes Arabic language capabilities and the latest advances in Nokia PureView imaging.

"Nokia is 147 years old," said Tom Farrell, vice president of Nokia Middle East, "and today is a new dawn as we announce the first Windows Phone 8 devices in the Middle East."

"Twenty-two months ago Nokia decided to regain smartphone leadership by partnering with Microsoft to build a Windows Phone ecosystem and to date we have rolled out in 57 different markets globally. Today Nokia represents 76% of the Windows Phone market. We are Windows Phone. And now we are ready to bring Windows Phone to the Middle East."

"The UAE is a mature telecom market, which mirrors the increasing global customer preference of adopting smartphones over feature phones," said Farid Faraidooni, chief commercial officer, du. "The Nokia Lumia 920 Windows 8 smartphone represents the pinnacle of mobile technology, and we are proud to be the exclusive telecom carrier in the UAE for the launch of this smartphone.

"Our partnership with Nokia has resulted in expanding choice of innovative mobile handsets available for our customers, and we would like to congratulate them on yet another exciting product launch."

"The Lumia 920 looks absolutely stunning, full of colour whether you want vivid yellow, gorgeous red, black, white or cyan, featuring a design with curves in all the right places so it feels great in your hand," said Tom Erskine, head of smart devices business, India, Middle East and Africa, Nokia.

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