DISTREE EMEA partners with Context

DISTREE teams up with international channel tracking specialist

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DISTREE EMEA partners with Context DISTREE is delighted to announce this research alliance with Context, says Hemraj.
By  Manda Banda Published  November 5, 2012

DISTREE EMEA has announced a new partnership with international IT research company Context. The agreement will see Context and DISTREE EMEA collaborate to produce new in-depth research on channel conditions across the Europe, Middle East and Africa (EMEA) region.

A new ChannelWatch Western Europe report will examine market conditions in mature markets, canvassing the opinions of resellers and retailers across the region. Context and DISTREE have also agreed to launch a ChannelWatch Emerging Markets report that will focus on Eastern Europe, Russia and CIS, Middle East and Africa.

In addition, Context will also produce a dedicated ChannelWatch Retail and E-tail report, examining conditions in the EMEA retail channel and driving greater understanding of retailer relationships with distributors and vendors.

DISTREE says it will feature an expanded delegate base of retailers and e-tailers that includes major players from the main European markets, plus a strong contingent from emerging markets including North Africa and Eastern Europe.

Farouk Hemraj, CEO and co-founder at DISTREE Events, explained: "We are delighted to announce this research partnership with Context. Their ability to provide accurate channel data and market insight is second to none. The results from the ChannelWatch surveys will be published and presented exclusively at DISTREE EMEA 2013, providing added value for all our delegates."

Howard Davies, CEO and co-founder of Context, added that: "Our new ChannelWatch Surveys will provide vendors and their channel partners with unprecedented insight into the purchasing intentions, attitudes and opinions of resellers and retailers across the whole of EMEA."

Context will moderate the European Distributor Summit that takes place within the DISTREE EMEA 2013 conference programme. The session will include a series of presentations and panel discussions focused on strategic channel issues in the EMEA region.

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