iPad mini will double 7-inch tablet market

The new iPad mini is set to double demand for 7-inch tablets in 2012 and repeat this success in 2013; the number of units will jump from 17 million in 2011 to 34 million in 2012

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iPad mini will double 7-inch tablet market The new iPad mini is set to double demand for 7-inch tablets in 2012 and 2013.
By  Clayton Vallabhan Published  November 1, 2012

The new iPad mini has just come out, and already analysts are confirming that the market for 7-inch tablets will nearly double consecutively over the next two years.

It is said that global sales in the 7-inch display size range will increase 100% to 34 million units this year, up from 17 million units in 2011. IHS forecasts that this trend will repeat itself in 2013, rising 96% to 67 million units.

"Just as Apple has dominated the market for 9.7-inch tablets with its iPad, iPad 2 and new iPad models, the company is poised to rule the market for 7.x-inch products, driving rapid growth of the segment in 2012 and 2013," said Rhoda Alexander, director, tablet and monitor research for IHS. "The battle in the 7-inch space is highly spirited, with most of the other leading vendors already offering price-competitive products in this size range."

The 7.x-inch range will account for 28% of all tablets in 2012, this size segment will rise in 2013 to 33%. "The major factor limiting shipments of the smaller iPad will not be demand, but a combination of production challenges and potential component supply issues," Alexander said. "Reported production difficulties point to the likelihood that Apple is once again pushing design boundaries with the new product. Sources also indicate there have been some supply issues for parts used in the Apple Lightning connector and in the display. If Apple can resolve these issues rapidly, 2013 shipments and sales may exceed the current forecast dramatically."

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