UAE’s confirms Naspers investment

Online retailer gets major investment from South African firm, said to be about $40m

Tags: E-commerce
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UAE’s confirms Naspers investment The investment by Naspers will be used to fund further expansion in the Middle East.
By  Daniel Shane Published  October 29, 2012

Dubai-based online retailer confirmed on Monday fresh investment from South African media firm Naspers.

The announcement comes almost four weeks after Arabian Business exclusively revealed that Naspers was in talks to purchase a shareholding in from parent company Al Jabbar Internet Group.

The value of the stake in was not disclosed, although sources have told Arabian Business that it is about $40m. If true, the deal would be the second largest investment made in an ecommerce and internet business in the Middle East since the 2009 sale of Arabic-language portal for $165m.

Ronaldo Mouchawar, CEO of said that the investment would fund expansion in the region.

"We will use the capital from this investment to offer our customers even more choice with a best in class online shopping experience, expanding into new categories such as Fashion and Lifestyle and opening our own logistics centres in UAE, KSA and Egypt," he said.

Aside from Jabbar, other investors in, which has a customer base of around 3.5m people across the Gulf and North Africa, include Tiger Global. Jabbar's other ecommerce brands include and

The value of ecommerce related transactions in the Middle East is about US$11bn a year, according to Jawad Abassi, founder and general manager at Arab Advisors Group. Europe has the largest ecommerce market in the world, growing 19 percent last year with the total value of the market estimated at €246bn, according to figures from the European Multi-channel and Online Trade Association (EMOTA). The North American market is valued at €237bn.

Online retail sales now account for around 5.1 percent of the total value of the retail market in Europe, with 240m e-shoppers spending an average of €1,000 each, according to EMOTA. competes with Namshi, which was founded less than a year ago and sells shoes and clothing in the Middle East. Namshi secured US$20m in financing from JP Morgan Chase and Blakeney Management last month and is set to expand regionally.

By the end of 2011 there were more than 77.7m internet users in the Arab world, a penetration rate of around 22%, according to Abassi.

2235 days ago
Vinod Mehra

This current spikes are the tip of the iceberg in the region. Such currents provides food for thought and impetus for digital commerce industry

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