Canon unveils ‘world’s first’ 50x op zoom compact

PowerShot SX50 HS incorporates new lenses designed for a range of creative options

Tags: Canon Middle EastUnited Arab Emirates
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Canon unveils ‘world’s first’ 50x op zoom compact The PowerShot SX50 HS features Canon’s most powerful optical zoom in a compact camera to date.
By  Stephen McBride Published  October 22, 2012

Canon Middle East today unveiled the PowerShot G15 and PowerShot SX50 HS, two new compact cameras that incorporate Canon's next-generation lens design.

The PowerShot G15 features the brightest lens in a PowerShot G-series model to date, with a new f/1.8-2.8, 5x zoom lens, providing photographers with an extra-wide aperture throughout the camera's entire focal range, according to Canon. The manufacturer also says the PowerShot SX50 HS is the world's first 50x optical zoom1 compact stills camera, offering ground-breaking power alongside advanced manual control and RAW format support.

Designed for advanced users looking for compact bodies, both PowerShot models feature Canon's imaging technologiesthat deliver hi-res stills and Full HD movies.

Both also feature the HS System, which is designed to offer optimal low-light performance and low-noise levels in all conditions.

Canon's optical Image Stabilizer with Intelligent IS is geared towards providing sharp image quality throughout each camera's zoom range, while manual control and RAW file support is intended to provide photographers with control over how images are captured and post-processed.

The PowerShot G15 and PowerShot SX50 HS incorporate new Canon lenses that are designed for a range of creative options. The PowerShot G15 features a super-bright f/1.8-2.8 lens, which has been developed using new highly refractive glass with a multiple-material coating, engineered to handle specific wavelengths of light at the nanometre scale. Its 5x optical zoom provides offers an f/1.8 aperture at its 28mm wide-angle, and an f/2.8 aperture at its maximum 140mm focal length. This I designed to offer photographers extra freedom to shoot in low light, use fast shutter speeds for freezing motion, or add atmosphere to stills by using a shallower depth of field, throughout the camera's entire zoom range.

The PowerShot SX50 HS features Canon's "most powerful optical zoom in a compact camera to date". Its optical construction features 13 elements, with three UD lenses included in a 10 group optical arrangement - designed for optimum performance throughout the 50x optical zoom range. A newly designed Ultrasonic Motor (USM) and Voice Coil Motor (VCM) ensure fast and near-silent zooming when moving from the 24mm wide angle through to 1200mm maximum reach, while ZoomPlus digitally extends the zoom to 100x while maintaining high image quality.

Enhanced Zoom Framing Assist on the PowerShot SX50 HS now includes new Seek and Lock functions, which are designed to help photographers locate and lock-on to subjects at the telephoto end of the lens. Users can press a dedicated Seek button located on the lens barrel, which makes the lens zoom out to relocate subjects. Once the subject is located users can release the button, with the lens automatically extending back to its telephoto focal length. Additionally, a Lock button can also be used to engage a powerful optical IS mode that holds the subject in the frame until the shot is taken.

2003 days ago
Caroline Eckersley

The PowerShot SX50 HS : IS NOT A COMPACT CAMERA !! I wonder why you have called it one?

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