Toshiba Middle East expands operations in Africa

New offices in East and South Africa markets to strengthen support

Tags: Toshiba Corporation
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Toshiba Middle East expands operations in Africa Toshiba will be targeting a minimum 20% market share in the East Africa, says Varghese.
By  Manda Banda Published  October 21, 2012

Gulf Computer Systems Division has announced that it has expanded operations in East and South Africa.

The PC vendor says the new operations in East and South Africa form an integral part of Toshiba's plan to sustain and strengthen growth in emerging markets.

The company says by establishing a branch office in Johannesburg as of 1st October 2012, Toshiba now services the South African Development Community (SADC), Central and West Africa regions.

In addition, Toshiba has extended its Middle East operations to include East African countries namely Kenya, Tanzania, Uganda and Ethiopia, which facilitates accelerated access and growth for the East African market.

"Toshiba will be targeting a minimum 20% market share in the East Africa region by providing the right product and marketing strategy along with specialised channel programs tuned for East and South Africa," said Santosh Varghese, general manager, Computer Systems Division, Toshiba Gulf. "We aim to reach out to the consumers of the region with technology, products, and promotions bespoke to the African market."

Varghese added that: "The brand equity of Toshiba notebooks in the Gulf region is the highest worldwide. Our role is to sustain the high brand equity by creating value for our customers across the Middle East, and extend this to the East and South African regions."

Toshiba says it aims to strengthen its market presence in the Africa and supporting the region with stronger and enhanced strategies and services.

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