Groupon set to launch Arabic website

Online daily deals provider says move is part of plans for expansion in the Gulf region

Tags: E-commerceGroupon (http://www.groupon.ae )
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Groupon set to launch Arabic website Groupon is launching an Arabic language website for the Gulf region.
By  Andy Sambidge Published  October 20, 2012

Groupon Middle East, the online daily deals provider, has announced that it will launch the Arabic version of its website this weekend.

The company said the move was designed to capitalise on its presence in the Gulf region where it also has plans to open six regional offices.

"Groupon's decision to develop a website that is catered exclusively to the audience in this region, comes as a result of the company's continuous effort to share their exciting offers with the Arabic speaking audience," it said in a statement.

It added that the new website will be going live this weekend.

"This is not just another language version of the site, it is a new platform to aid communication with the local audience in their own language and with the Middle East customer in mind," said Alexander Kappes, Groupon Middle East CEO.

Last month, Groupon Middle East said it plans to open up to six offices in the GCC as it looks for new ways to build market share.

The firm, which will open an office in Oman, Bahrain, Qatar, Kuwait and several in Saudi Arabia, expects the group buying market in the UAE to further consolidate as it reaches saturation point.

Groupon shares have lost around three-quarters of their value since the firm made its debut on the NASDAQ in November.

The company once hailed as the fastest growing internet firm ever reported a 45 percent increase in global revenues in the second quarter but missed analysts' expectations by $5m.

Several daily deals websites have closed down operations in the Middle East amid increased competition.

Groupon's Washington-based rival LivingSocial in August said it had closed down its operations in the region as it moves to concentrate on opportunities in other regions.

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