Intermec raises the bar in bar-coding

Supply-chain automation specialist shares vision at GITEX

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Intermec raises the bar in bar-coding Anybody who is anybody and anybody who wants to become anybody, comes to GITEX: Snadden.
By  Stephen McBride Published  October 18, 2012

The company has a network of value-added resellers throughout the region that have a proven history in the area. But while many of its partners tend to be industry vertical specialists in the auto ID space Intermec has also opened up another area of business.

"We are delighted to see the traditional ICT VARs and resellers increasingly being drawn into business mobility, going beyond the laptop where there is hardly any margin," said Snadden.

"Those companies have gone through the 15-year journey of selling PCs, then moving to desk service and on to managed service. But for those resellers our type of rugged-mobile computing is the last bastion of high-margin, high-solution mobility. Most of them have done the data centre, head office and branch network, but have stopped at the warehouse door, which holds the elements that glue everything together, such as the logistics, the infrastructure and the supply-chain."

As business in general and retail in particular, enjoys a much-needed resurgence in the EMEA region, Intermec is positioned to share that growth. As GITEX TECHNOLOGY WEEK 2012 draws to a close, Snadden looks back on five days of frenetic activity, noting a slight drop in footfall, but a surge in the quality of exhibitor.

"GITEX is the stage that everybody looks towards for innovations in this market," he said. "Anybody who is anybody and anybody who wants to become anybody, comes to GITEX."

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